Have you ever won something? Well once upon a time, late back last year I entered a state wide design competition here in Australia and I won 2nd place (you can see the coaster design below) and it made me feel so good winning, not because of the prize money ($500) but because of the recognition (there was a ceremony and everything) that I just had to enter it again this year but this time I am going for gold!
But before you get onto me about designing for spec (something I am strongly against) I entered this design competition for a good cause… it was to promote the dangers of alcohol in our state and our designs were to be distributed right across NSW (our state).
Anyway, the brief was to create a drink coaster that explored the issues related with the usage of alcohol. We had no other guidelines except the dimensions of the coaster (95mm diameter) and that it was to be directed towards 18 to 25 year olds – the rest was up to us.
The Design That Won in 2007
Below you can see the design that got me 2nd place last year… my typography skills have improved since then, so please, no judging… I believe I got the prize due to the concept not the execution, after all the purpose of design is to communicate and I believe this coaster gets the message across loud and clear. What are your thoughts?
For this years competition, I had a total of about 7 hours to get my design completed as I had to express post the design to their office before the deadline. I only had this amount of time because I have just returned from my holiday and couldn’t do it before then.
Anyway, after some brainstorming and rough sketching I finally came to an idea I liked. I then did a sketch of the proposed design (see left below) which I then scanned into the computer and then hand traced in Illustrator (see right below). I probably would have drawn and traced the letters a bit better if I had more time, but time was not on my side, however, in saying this I was still happy with the outcome.
After this I coloured the words in eye catching red colours (they are slightly different tones of red) and placed the bottle onto a black background.
I then had to choose a slogan to go alongside the coaster of which I finally came down to the slogan “Take A Closer Look”. One must remember that the simpler the message, the easier it is to communicate. I then played around with locations of where to put the tag which you can see below.
I ended up using the one that you can see on the bottom right as I believed it was the strongest – what is your opinion?
After a few test prints and tweaking I was ready to create the back of the coaster however I will not cover the process of the back cover here.
The font I used on the final design was Helvetica Neau 87 Heavy Condensed.
Below you can see the final designs, both front and back.
As always, constructive criticism and questions are welcome.