Want to master the elevator pitch and leave a great first impression?
I just watched a great short video on The Futur with Chris Do that provided a nice little formula to help communicate what you do in a concise pitch, that lets a potential client know who you are and what you do.
It goes like this:
- State the problem you solve. (Start with “You Know How”)
- State your solution (I do this to solve it)
- State examples (Finish with proof)
Here is my take at it (always a work in progress)…
“You know how a lot of businesses struggle at growing their brand & business? We solve that by helping them with their branding, design and marketing. To date, we’ve helped hundreds of successful businesses, often doubling or tripling their revenue.”
I expanded on this, just in case it was a longer elevator ride…
“We’ve worked with clients such as San Francisco and Disney, but honestly we work with all sizes of business. What do you do?”
Give your elevator pitch a shot!
Keep it simple, memorable and be clear about what problem you are solving!
Practice, have fun and make it natural!