This is a guest article contributed by Bianca Board, Founder CEO of Foxley.
Email nurturing is an important way to build and maintain client relationships.
When you’re on a feast-or-famine cycle, you find that gripping, uncontrollable fear that you won’t have enough clients – that you won’t be able to pay bills. There’s not enough return business from your existing clients and you have no idea how to attract new leads.
You have no system in place to nurture your existing relationships and no way to reach out to new clients. You’re on that hamster wheel constantly, and there aren’t not enough hours in the day to finish your design work, and then you need to start to think about the business side.
People buy from those they know, like, and trust. And you can only get to that point by… yes, you guessed it – writing about yourself in your email nurturing sequence. If you’re like I used to be, you hate selling by phone, so you finally get a moment to sit down at your computer, ready to write an email that can be sent out to attract potential clients or reignite relationships with your current clients…. And you draw a blank.
Nothing. Zero. Zilch. Writer’s block. You’re paralysed by fear. The cursor blinks at you.
When you’re dealing with the inner critic monsters and fears around ‘not being good enough’, and you have no idea where to start with email automation and nurturing to bolster your client relationships, it sucks. I know. I’ve been there too.
What is email nurturing?
Right now, you may be asking ‘what’s email nurturing anyway’? It’s just a fancy way of saying sending clients regular emails packed with valuable information that your clients will want to read. And you can automate these emails using a mailout software platform like MailChimp or ActiveCampaign.
I wrote my first nurturing email around seven years ago. As a course addict, I sat through enough online marketing courses to know that I needed to learn how to do it myself first so I could really get my business going.
I’d never really written anything before. I was petrified. I felt like I didn’t know what I was doing.
My first nurturing emails were dry and boring… and LONG. I’d write a blog post to go with it, which was also LONG. Then I moved on to monthly themed emails. The emails got shorter and my writing got better.
Over the years I’d meet people who’d say ‘I love your emails’ and ‘I feel like I know you!’. I was stunned that I had connected with so many people. But it also gave me confidence to show even more of myself in my writing.
But it took me seven years. Seven long years to get comfortable with writing.
So over the space of seven years, hundreds of thousands of emails testing and perfecting the sweet spot for small business clients, and over 2,000 website projects I’ve nailed the frequency, subject lines, length, tone, calls to action, offers… the lot. I’ve got it down to a fine art where clients actually respond positively and they want my services.
And now I’m sharing it with you.
The kit you need to infiltrate client’s inboxes
My Email Nurturing Kit For Designers has everything you need to hit the ground running.
You don’t need to be a copywriter. You may have never sent an email campaign before in your life, and that’s totally fine. I’ve packaged everything for you in one easy kit, including the emails themselves, so you can simply fill in a few blanks and hit the ground running.
You’ll get everything you need to really make your emails EXPLODE your clients’ inboxes and bypass years of trial and error with:
- Lead magnet success email template, so you can hook hot new prospects into your email nurturing sequence.
- Tried and tested 5-part email nurturing system, so you nurture those valuable relationships and get your potential clients to know, like, and trust you.
- 9 tips for writing emails that people want to read, so your prospects will eagerly open your emails instead of hitting ‘delete’. You’ll know how to talk about your why, what makes you different (and better) than your competitors, how to make offers without the ick factor and more.
- How to write powerful subject lines, so you’ll experience open rate successes up to 40% better than your previous emails.
- 23 powerful subject line formulas, so you know exactly what goes into a kick-butt email subject line that sucks them in.
- Fill-in-the-blanks writing prompts – you’ll never get writer’s block ever again and slay your ‘I can’t write’ demons.
- 12-page Bumper Build-Your-Story workbook, so your prospects will get to know you so they get familiar with you and your services.
- Email Nurturing Blueprint – you’ll be privy to every step to email nurturing success.
It includes 80% done-for-you templates, fill-in-the-blanks writing prompts, workbook and swipe file to guide you on exactly what you need to do to knock your email nurturing out of the park – and build your confidence to sell yourself.
Get the Email Nurturing Kit for just $49!
I want you to experience writing wins every time you sit down at your computer to smash out an email nurturing sequence.
It’s time to attract more clients, nurture the ones you have, and slay those ‘can’t write’ demons.
Get my proven Email Nurturing Kit for Designers (worth $2,495) for just $49, for a limited time only. That’s a whopping discount.
Who is Foxley and Founder CEO, Bianca Board?
I started my own web design business, Web123, 15 years ago. It was hard. Way harder than it should be for an aspiring creative entrepreneur. I borrowed $2,000 from my parents to buy a computer and an old brown melamine desk, and set up shop in their living room.
There was no manual, no guide on what I should be doing – I was just hitting the pavement and door-knocking to get clients. It worked. But since then, a LOT of things have changed. So that’s why I started Foxley – an online platform for designers to grow a profitable business on their own terms.
But I also wished I’d had a business hub packed with templates, tools and systems that would have cut down time for a lot things – from getting new clients and sending off proposals, to email scripts to gently tell clients ‘nope, not happening for that price.’
After years of the idea floating around in my head, to months of planning, designing and testing, I created a new addition to Foxley: Foxley Market.
Foxley Market recently launched to our community of 11,000 creatives, and is now home to a collection of ready-to-go tools, done-for-you systems, campaigns and more, starting from just $5.
Get $25 off your first Foxley Market purchase!
To celebrate the launch with my Just Creative friends, you can use this VIP discount code and get $25 off your first order over $50.
Click here to get your VIP code.