Quick Tip: Google Sub-links Your Anchor Tags

Quick Tip: Google Sub-links Your Anchor Tags

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Google Sublinks Anchor Tags

I recently got an enquiry from someone who said they found my website via the search term ‘best fonts for logos‘. Curious on where I ranked for this peculiar term, I Googled it and was surprised to find that Just Creative Design had the top two positions for this particular phrase, although this wasn’t my biggest surprise.

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What I found more surprising was the sub-link ‘Fonts For Logos‘ found underneath the second result (see red arrow above). I soon found out that this sub-link was showing up in Google search results because I had created anchor tags in my article using the <name> attribute. The label used was ‘#fonts’.

I hadn’t done this intentionally for SEO purposes but rather to help people navigate the large list of logo resources via a sub navigation. Perhaps with the knowledge that Google uses these anchor tags in their search results, it’s worth considering using them more often?

What do you think, is it worth the effort?

Update: 23/8/2010

It seems that Google is no longer using these sub-links. Thanks for the tip Kay.

SEO Resources

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24 thoughts on “Quick Tip: Google Sub-links Your Anchor Tags”

  1. Jacob Hi
    How are you? After long time I visit your blog and now read your posts.Thanks for the information.

    Best Regards

  2. I’ve never heard of anchor links – thanks for sharing. JCD usually comes up in the top rankings in quite a lot of Google searches actually..

  3. Jacob,

    Thank You very much for sharing this. Ive never heard of this before and will never look anchor tags quite the same! Cheers and keep up the good work!

  4. That is quite interesting, Jacob, thanks for sharing. I might have to consider doing that as well, though I had to look up your link on w3schools to fully understand it.
    Out of curiosity, I googled the same term and you came into 3rd & 4th place for me, and reverse of how you have it listed here. I wonder if it is because your search location is different than mine? At first I was thinking because you are Australia and I am America, but then I remembered you moved to NY. Interesting, nevertheless.

  5. Thanks for helpful tips. I have seen your website has a list of links under the main link in google. Can you tell us how to achieve that?

  6. Chris,
    Yeah I’ve found that as well, back home in Australia my rankings were a bit lower in search results but when I moved to the States they were 1-2 higher. This may have something to do with the servers being hosted in the US as well as other variables such as local businesses.

    After your site has gained some credibility it adds the links there for you. There is no way to turn them on manually. Google controls it.

  7. Very interesting and a good thing to know. May have to start testing anchor tags to see if they show in Google.

  8. Just so you know, you can link to any element on the page with an ID. You don’t need to use [a name=”] [/a] at all (in fact I would recommend not doing so – you shouldn’t be creating elements purely for functional purposes).

  9. Hi JC, is this still a working thing?
    Seems like Google was experimenting and – at least here in Germany – i can not find your page(s) in top positions any longer, though they’re on the first page yet.

    Looks like this was valuable half a year ago but seems to be irrelevant now.

    Yet, i think it might not be too bad to use ‘name’d anchor tags anyway.

    Suggestions or ideas anyone?

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