I recently watched a game show on TV and one of the mini games shown on the program was based around guessing logos. The host showed a small segment of a recognisable logo and the contestants had to guess what the logo was.
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I was quite fascinated at how you could instantly recognise the logo by being shown only a small segment of it. I’ve tried to recreate the game here in this blog post. It just goes to show how crucial an effective & recognisable logo design is for your business – unlike like these bad logo designs.
There are 10 logos in total… please do leave your guesses / thoughts in the comments.
Logo 1.
Logo 2.
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Logo 3.
Logo 4.
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Logo 5.
Logo 6.
Logo 7.
Logo 8.
Logo 9.
Logo 10.
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For those who need a helping hand, I’ve provided a big clue – a logo mashup of all the logos above. Only use it if you are truely stuck or want to check your answers. Click here for clue / answers (opens in new window).
1) Apple
2) Coca-Cola
3) 007
4) Microsoft
5) Pepsi
6) errrr. Totally stumped on this one.
7) Nintendo
8) Disney
9) Kellog’s
10) Nike
this was fun… but no.5 was sneaky. i admit, i checked the clues for that one.
1.Apple
2.Coca-Cola
3.007 James Bond
4.Microsoft
5.Pepsi
6.Mercedez Benz
7.Nintendo
8.Disney
9.Kellogg’s (did I spell that right)
10.Nike (duh)
Kellogs, Microsoft, Disney, Nike… That’s all I got. A flash based game might be fun, similar to the font games.
Ha, nice 😀
1- Apple *
2- Coca-Cola
3- 007
4- Microsoft
5- Pepsi (the new logo)
6- Mercedes *
7- Nintendo *
8- Walt Disney
9- Kellogg’s
10- Nike
* I had to check the clues for those ones
i obviously had a lot of help but still fun. reminds me michael jordan’s silhouette was used for his cologne….not the famous basketball dunking one either.
01. Apple
02. Coca-Cola
03. 007 (James Bond)
04. Microsoft
05. Pepsi (their new logo)
06. Mercedes
07. Nintendo
08. Walt Disney
09. Kellogg’s
10. Nike
1) Apple
2) Pass
3) 007
4) Microsoft
5) Pass
6) Pass
7) Nintendo
8) Disney
9) Kelloggs
10) Pass
Here’s what I got:
1) Apple
2) Coca-Cola
3) 007
4) Microsoft
5) Pepsi
6) Mercedes
7) Nintendo
8) Walt Disney
9) Kellogg’s
10) Nike
that was fun, thanks!
Very smart post.
Not able to draw a clue of 7th ->Nintendo
01. Apple
02. Coca-Cola
03. 007
04. Microsoft
05. Pepsi
06. Mercedes
07. ——–
08. Walt Disney
09. Kellogg’s
10. Nike
Luis,
Interesting to see how easily people can pick the logos and yeah I used recognisable logos, maybe next time I can use not so recognisable ones.
The TV Show was just a normal game show named “Talkin’ Bout Your Generation”… nothing design related.
Fantastic Work….
Made us to think in some logos….
Nathan,
A good idea however not really practical (re the other site) plus I already run a pretty tight schedule over the 3 blogs as you could imagine. I may do another post like this in the future though.
Anyway, I will be travelling again next week for 2 months, but I’ve got 10 great posts scheduled so no need to duck out. Thanks for popping back in.
Excellent! I had quite the same exercise once, while I was applying for an advertising school. You’ve taken good examples – and I guess it can be quite a good test to see if your logo is effective or not.
Thanks again for your great articles!
i got em all except the pepsi which took me a bit of time. its funy actually i was just doing an essay at college on corporate identity, and this fits in perfectly in the part im writing now really good post thanx
1 – Apple Computers
2 – Coca-Cola
3 – 007
4 – Microsoft
5 – Pepsi (new one I think)
6 – Mercedes-benz
7 – Nindendo
8 – Disney
9 – Kellogs
10 – Nike
1. apple
2. Coke
3. 007
4. Microsoft
5. ?
6. Benz
7. Nintendo
8. Walt Disney
9. Kelloggs
10. Nike
Nice one Jacob. I guessed through most of them before getting to the comments. I guessed that most designers are probably aware of the logos even if only part of it is showing. Great post as always!
p
1: Apple: too easy
2: Coke
3: Double 007
4: Microsoft
5: New Pepsi Logo that makes me think of sailing for some odd reason
6: Mercedes
7: Nintendo
8: Disney
9:Kellogg’s
10: Nike
Very fun! Gave me a break from my projects for a second… Thanks!
1. apple
2. coka cola
3. 007
4. microsoft
5. pepsi?
6. mercedes
7. nintendo!
8. walt disney
9. kellogs
10. nike
Entertaining ^.^
1- apple
2- coca-cola
3- 007
4- microsoft
5-
6-
7- nintendo
8- disney
9-kellogg’s
10- nike
1. apple
2. coca cola
3. 007
4. microsoft
5. pepsi
6. mercedes
7. nintendo
8. walt disney
9. kellogg’s
10. nike
Knew every one of those except the Pepsi one. I still can’t get the old (and perfectly fine) logo out of my head…
2=coca cola
3=007
4=microsoft
6=mercedez benz
8=disney
9=kelloggs
Oh, ugh…
10=nike,
7=nintendo
1 and 5 have me completely stumped, though. LOL.
fun!
1- apple
2- coke
3- 007 (james bond)
4- microsoft
5- pepsi (this one was tough – new logo)
6- mercedes
7- nintendo
8- walt disney
9- kellogg’s
10- nike
#1) Nestle
#2) Coca-Cola
#3) 007
#4) Microsoft
#5) Pepsi
#6) Mercedes?
#7) Nintendo
#8) Disney
#9) Kellog’s
#10) Nike
1. Apple
2. Coke
3. 007
4. Microsoft
5. ?
6. mercedes
7. ?
8. Disney
9. Kellog’s
10. ?
Ha, I mean #1) Apple 🙂
Great idea. I got most, the Benz one is the one that slipped me by, oh and the pepsi one 🙂
1. Apple
2. Coca-Cola
3. James Bond 007
4. Microsoft
5. Pepsi
6. Mercedes Benz
7. Nintendo
8. Disney
9. Kellogg’s
10. Nike
Hm. I have to admit, I peeked for #6, but the rest I got. 🙂
1) apple
2) coca cola
3) 007
4) microsoft
5) pepsi
6) mercedes
7) nintendo
8) disney
9) kellogs
10) nike
all without clues!
it’s kind of scary that we are so saturated by advertisements that with only a little piece of a logo almost like small rorschach blot I could instantly identify all but Mercedes Benz instantly.
Here are my guesses:
1= Apple
2= Coca-Cola
3= 007
4= Microsoft
5= Pepsi *
6= Mercedes *
7= Nintendo
8= Walt Disney
9= Kellogg’s
10= Nike
Checked the clue thing for the ones with *
1= Apple
2= Coca-cola
3= 007
4= Microsoft
5= Pepsi
6= Mercedes
7= Nintendo
8= Walt Disney
9= Kellogg’s
10= Nike
I didn’t get number five, but that’s only because I refuse to accept it as a real logo. 😛
The first i didn’t recognize it, but the others were easier, all those are logos we see all the time, everywere, and from products we use almost all the time, for that we can identifie them so quickly.
What is the show you see about? design related or simply normal tv show?
Haha, good post 😀
1 apple
2 cocacola
3 007
4 microsoft
5 pepsi
6 mercedes
7 nintendo
8 walt disney
9 kelloggs
10 nike
Took me ages to get the pepsi one but I finally saw it in the clues image!
Great game – Its crazy how quickly you can still identify the the brands even when parts of the logo are missing. Just goes to show how much impact a brand can have.
Hey JC! While since I’ve popped on here, I think I ducked out a bit while you were traveling!
What an ace post to come back to, this is definitely something you should keep going. Possibly even take it further – give it it’s own site and do a daily “Guess the logo” with a proper submission system! Just an idea eh?!
Keep it up matey! I’ll be popping by Sydney in a couple of months, never know – might stumble into each other!
1. Stumped
2. Coca-Cola
3. 007
4. Microsoft
5. Nope
6. Again I fail
7. Nintendo
8. Disney
9. Kellogg’s
10. Nike
Now that I’ve looked at other responses, I can see to other logos. I even use a Mac and I got that one wrong, and the Pepsi logo being new threw me off. I’m curious to know if you did this same game with both the old and new Pepsi logos, which one would get better results. Personally, I think the old one would win, but that may be my bias against the “plumber crack” logo.
1. apple
2. caca cola
3. 007 (james bond)
4. microsoft
5. pepsi
6. mercedes
7. nintendo
8. walt disney
9. kellogg’s
10. nike
This was fun.
1. Apple
2. Coca-Cola
3. 007
4. Microsoft
5. ?*
6. ?*
7. Nintendo
8. Disney
9. Kellogs
10. Nike
*I realize that I could have just looked at everyone else’s answers and filled it in but I answered as I went through and didn’t want to cheat on the ones I didn’t know. Although now that I see what they are…it is so obvious. 🙂
“Kelloggs” not “Kellogs” 🙂
1 : Apple
2 : Coca-Cola
3 : James Bond
4 : Microsoft
5 : Pepsi
6 : Mercedes-Benz
7 : Nintendo
8 : Walt Disney
9 : Kellog’s
10 : Nike
2. coca cola
3. james bond
4. microsoft
8. disney
9. kellog’s
10. nike
Jason,
Thanks for the link, another fun game!
Graphic Design Blog,
Of course, go for it!
This is very clever – I got stuck on 1 and 5 as well! We also created a game where people needed to work out the logo/brand based on the product and it definitely does show how much a good logo can effect brand recognition.
http://www.enterthebargain.com.au/games/index_games.php
.Jason
1) Apple
2) Coca-Cola
3) 007
4) Microsoft
5) Pepsi?
6) Mercedes Benz?
7) Nintendo
10) Walt Disney
9) Kellogg’s
10) Nike
Hey it was real fun guessing these incomplete but recognisable signs of famous brand logos. If you don’t mind can I have something like this on my blog too, with proper linking, but will play with other logo symbols.
Do let me know…thnks!!
Well, I got them all. Pepsi had me for 5 seconds and the Nike looked like Nike but the concave part had me wondering a bit too long.
Got them all (as long as others are also correct)
Love it!!
1. Apple
2. Coca cola
3. James bond 007
4. Microsoft
5. no answer
6. Mercedes benz
7. Nintendo
8. Walt Disney
9. Kellog’s
10.Nike
hope i’m right =)
Got them all except 5,6,7. Then again I don’t drink soft drink, play computer games, or drive expensive cars 😉
Beautiful idea! I think really people would get excited if there will be created own site to such logo game!
I wasn’t sure only about Nintendo, I enjoyed!
Very funny. We spent a lot of time getting the different once right. Do you have more.
I am ashamed to say the only one I didn’t get was Apple!
Nice work, and quite fun to figure out
Hahaha! What an awesome ides. It really shows how powerful logos can be!
The Retail Alphabet Game is one letter of each logo. It is a testament to how brand color can also impact memorability and recognition.
http://www.joeykatzen.com/alpha/
2. Coca Cola
4. Microsoft
7. Nintendo
8. Walt Disney
9. Kellogs
10.Nike
1) Apple
2) Coca-Cola
3) James Bond
4) Microsoft
5) Pepsi
6) ???
7) Nintendo
8) Walt Disney
9) Kellog’s
10) Nike
jeje very good game!
Hello Jacob! I found your blog and I find it very useful. Thanks for share your experience. Greetings!
1. Apple
2. Coca-Cola
3. 007
4. Microsoft
5. don’t know
6. Mercedes
7. nintendo
8. Walt Disney
9. Kellogg’s
10. Nike
Didn’t know the 5th one and didn’t want to cheat lol
Very nice game! Maybe you can put something like this again on f.a. http://quizible.com/ 🙂
1= ??
2= Coca-cola
3= 007
4= Microsoft
5= ??
6= Mercedes
7= Nintendo
8= Walt Disney
9= Kellogg’s
10= Nike
It was real fun .. to guess logos .. but incidentally yesterday I stumbled thru one more such logo guessing post http://www.graphicdesignblog.org/famous-logo-game/ , where it gave more tough time to guess the logos :) I failed to get all right 🙁 I wud like you all to visit dere and see how successful you are.
1. Apple
2. CoCa Cola
3. 007
4. Microsoft
5. Pepsi
6. Mercedes-Benz
7. Nitendo
8. Disney
9. Kellogs
10. Nike
1.apple
2. coca cola
3. 007
4. microsoft
5. pepsi
6. benz
7. nintendo
8. disney
9. kellogs
10.nike
THAT WAS SO FUN!
I got them all except the Pepsi logo pretty quickly, the new logo looks so generic that it’s hard to recognise.
2. Coca-Cola
3. oo7
4. Microsoft
8. Disney
9. Kelloggs
Fun.
1 Apple
2 Coca Cola
3 007 james bond
4 Microsoft
5 pepsi
6 Mercedes Benz
7 Nintendo
8 Walt Disney
9 Keloggs
10 Nike
Funny!
1. Apple
2. Coca Cola
3.
4. Microsoft
5. Pepsi
6.
7.
8. Disney
9. Kellogs
10. Nike
1. Apple
2. CocaCola
3. 007
4. Microsoft
5. ?? (tough one)
6. Mercedes Benz
7. Nintendo
8. Disney
9. Kelloggs
10. Nike
fun!!! 😀
I just found a game that reminded me of this. It’s on the site “Sporcle” which is basically a site where they provide various games in which you try to name everything in a category.
This one is “Can you name these Corporate Logos?”
http://www.sporcle.com/games/corplogos.php
It’s very interesting to look at the “Most missed” link after you’re done. My beloved Adobe is 4th most missed out of them! It kind of shows you which companies are getting through to us. I’m guilty of missing the most missed, myself.
1. Apple
2. Coca-Cola
3. 007
4. Microsoft
5. Pepsi (not sure)
6. Mercedes Benz
7. Nintendo
8. Disney
9. Kellogs
10. Nike
I only got four …. useless…. lol :/
I won’t bore you with yet another list of guesses. It would be a painful exercise in deja vu. I’ve noticed that a lot of people have already cracked it.
What I want to stress is the power of logos as means of brand recognition. The very fact that so many of us were able to recognize these logos shows their tremendous importance in building the identity of a company. It’s no wonder then the best logos out there were not created overnight, but were products of long toils and great creative efforts.
I would respond, but I’d probably just copy the answers from the rest of the comments! Great game!
Its amazing that with no color or context I was able to guess so many logos. Great post!
I knew all of them except for number five. That could have been any logo including a round shape. Haha.
Guess the Logo quiz:
http://www.guessthelogo.com/
nice game to devlop/sharp ur memory
Following are my guesses:
1= Apple
2= Coca-Cola
3= 007
4= Microsoft
5= Pepsi *
6= Mercedes *
7= Nintendo
8= Walt Disney
9= Kellogg’s
10= Nike
1-apple
2-coca cola
3-007
4-microsoft
5-?
6-BMW
7-nintendo
8-disney
9-keloggs
10-nike
nice idea
1. apple
2. caca cola
3. 007 (james bond)
4. microsoft
5. pepsi
6. mercedes
7. nintendo
8. walt disney
9. kellogg’s
10. nike
okay let me guess.
1. Apple
2. Coca Cola
3. 007 (Movie)
4. Microsoft
5. Pepsi
6. Mercedes
7. Nintendo
8. Walt Disney
9. Kellogg’s
10.Nike
everyone is same as i mentioned 🙂
but anyways thanks for this great quiz.
Like it!!!!
1. apple
2. coca cola
3. 007
4. microsoft
5. ????
6. mercedes
7. ????
8. walt disney
9. kellogg’s
10.nike
This sure was an exciting game. A few were not recognizable initially. However, looking at other people’s guesses made you realize, yes, you know them. I don’t think design is that important. All big companies have simple logos. It is their continuous exposure that makes us remember them and instantly recognizable.
Yeah!! I like logo games ^^
So my guesses are:
1. Apple
2. Coca-Cola
3. 007 (James Bond ^^)
4. Microsoft
5. Pepsi
6. Mercedes
7. Nintendo
8. Walt Disney
9. Kellogg’s
10. Nike
All without clue 🙂
Thanks for the game!
1. Apple
2. Coca-Cola
3. 007 (James Bond ^^)
4. Microsoft
5. Pepsi
6. Mercedes
7. Nintendo
8. Walt Disney
9. Kellogg’s
10. Nike
1.apple
2.?
3.?
4.?
5.?
6.clock
7.nitendo
8.disney
9.?
10.?
nice game – i really like this concept.
Woo i got all of them, assuming that 1 is in fact Apple and not Nestle.
Awesome fun thanks. I love games for designers!