Hidden Symbolism in Logo Design: 40 Creative Examples

Hidden Symbolism in Logo Design: 40 Creative Examples

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Personally, I strive to put as much meaning into the logo designs I create for my clients – sometimes overtly, sometimes subtly and there are some great logos out there that do just that.

Below is a compilation of 40 creative examples of logos that portray some sort of “hidden message” or symbolism if you will. Have you spotted any of these hidden messages before? I’m sure you will not forget them once you see them!

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Do you have any others to add to the list?

Logos with Hidden Messages

Via AdWeek & compiled by MadebyOomph.

16 thoughts on “Hidden Symbolism in Logo Design: 40 Creative Examples”

  1. Wow. Seriously great compilation. Some of these however are widely popular for their hidden messages, I came to know about many more with such messages that are truly inspiring.

    It demands real creativity to create such logos in given shapes & text for the organization. Surely this is great source of inspiration for self-made graphic designers like me. Thanks for this one.

  2. on the Coca-Cola one this only works with the logo colours reversed i.e. white Coke logo on red background. The red cross shown here is the flag of England!

  3. Thanks for sharing sir, I already knew about BMW’s heritage, Gilette’s razor edge typography, and FedEx’s hidden arrow plus a few others.

    However, there were a bunch I didn’t know about and loved discovering!

  4. This might be the only episode of the series that I can still remember with any clarity, other than fleeting moments from that Pokémon Island thing, or the one with the hidden village of Pikachus. Pikachu. Pikachii. Pikachese. Whatever.

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