How To Get 100% Free Advertising On Google

How To Get 100% Free Advertising On Google

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Did you know you can get ranked number 1 on Google for free using Google My Business (previously Google Local Business Center) and Google Maps?

Google My Business helps your advertisements show up in Google searches that are made in close proximity to your business which will help you get more traffic, leads and sales.

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Let’s use Just Creative (previously Just Creative Design) as an example; if someone who lives around Newcastle (where I used to freelance from) searches for ‘graphic designer newcastle’ my business comes up first in the local search results of which you can see in the image above and that position is 100% free through the use Google My Business.

In the image below you can see the free local google listing again but this time you can also see my paid advertising at the top (highlighted in yellow) which I have paid for through Google Adwords. I use Google Adwords  to ensure that I get clicked first no matter what.

Anyway, keep reading to find out how to get to number 1 on Google for free.

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What You Need To Get Free Advertising On Google

Before you jump in and get your free advertising on Google you will need to have these things:

  • An account with Google.
  • The phone number(s), addresses and any other contact information you want to advertise.
  • An address to verify your address (Google mails a postcard)
  • Optional: A logo and/or image(s) of your business and products

How To Get Free Advertising On Google

  1. Go to https://www.google.com/business and click Start Now.
  2. Search for your business to verify that it is not already listed. If you do not find your business, continue entering your info.
  3. Follow the simple steps provided by Google. You will be asked to verify your business by getting a code in your mailbox.
    Some business owners may be able to verify through other methods like phone call, text, email, or Google Search Console. If you see any of these options, follow the directions on the page to verify your business, and skip the instructions in this guide.
  4. Verify your business. You will have 30 days to verify. In the mean time, read their FAQ.
  5. Well there we have it, you can now get free advertising on Google. You can edit your listing by going back to the Google My Business page.

Further Tips

Well there you have it, you can now get free advertising on Google. Good luck!

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246 thoughts on “How To Get 100% Free Advertising On Google”

  1. Unfortunately it isn’t policed at all and I’ve seen various situations where a business will use a fake address to appear top of the listings. Google need to address this.

  2. The Google Local page is displaying 404 errors to some but it is the correct address, please return at a later time if it shows that for you.

    Yes that is true, I have seen that but it is also handy for people who work from home that don’t want to display their home address. I am not sure how it ranks what order to put the businesses in but I know there are plenty in my area that don’t make it in the rankings.

    I am not sure how many businesses it needs for it to show up in Google and the delay took about 3 weeks for me.

  3. It seems like Google has to have your exact postal code, which as a freelancer working from home isn’t a good idea for me. any way around this?

  4. The map results aren’t showing yet in the Netherlands (for as far as I’m aware of it), but I have added my mothers business (the major project I’m working on) to it.
    I think it is also a good way to increase your site’s importance in google’s system.

  5. Hi Jacob, this may be off-topic, but very related – how come your Google pagerank has slipped to just 3/10? Or is it just my browser 🙁 (using Google PR bar in Firefox)

    This is a quality site, and if you have slipped down a bit, do you know the reason?

  6. @dave ellis , you are right. Google does not police the local biz results enough at all. One major problem with it is that the main algo for choosing the top 10 to display is how close each one is to the center of the city. This is usually the case, unless there is highly ranked site located further away from the city, then this usually ranks higher up in the top 10.

    I don’t think a large number of search users click on these local business results as much as you’d think.

  7. Andrew,
    Not sure, was there a new Google PR update? I am not really fussed with the page rank… at one time I was PR5 but not sure what the reason behind it is.

    That is unfortunate, but you’re welcome to Newcastle.

    That is another reason I should have noted, that the closer you are to what suburb you type, the higher you appear in the list.

    In a few weeks there has been about 250 impressions for my google local listing, my listing had been viewed 3 times and far as my knowledge goes, I’ve had 2 calls from it.

    Amanda, Gareth,
    You are welcome!

    Google Organic means that my listings appear in the search results for free by organic means, ie. I have not paid for them. You may want to learn about SEO, here is an article for starters. 10 SEO Rules For Designers.

  8. So what makes u rank above ur comps in local maps search? First in first serve or does it base it off the website u listed also?

    I found this site actually by doing keyword research for newcastle graphic design ;)!

  9. James, Warren
    I really have no idea how I got to position A. When I first listed in Google Local I was on page 3 of the listings, then a week or so later I was in position D, then I got to position A a week later, all without doing anything. Maybe the order changes around every now and then and is based on your organic rankings which is my best guess. The plot does thicken but at least you know how to potentially get there.

  10. I’ve really dissected Google and I’ve added our address and updated GMaps before, but never even knew about this section… Thank you.

  11. Jacob,

    I wanted to let your readers know that it seems in the US, a full street address is required.

    Google maps works. I had convinced a client to become listed and handled listing his business. He was so surprised at Google’s effectiveness, he kicked me a little extra after he had been paid for a sizeable contract resulting from his listing on Google maps.

  12. Very clever indeed Jacob, well done man, the tip about not putting your full address is a great one too. I’ll be doing this when I get a chance for sure.

    • Thanks Jacob! I never realised before how people got their listings next to the Google Map… or how easy it is to do! Just added my business to the area.

    • Good information!

      Some companies do offer free ads listing of discount deals but they charge commission if any transactions happen.

      There are companies charging higher commission such as Groupon.com, Livingsocial.com; and companies offering free ads yet charging very little commission such as http://www.eDiscountCity.com.

      These websites do really bring customers and revenue to your stores therefore it might be worthwhile the commission if stores can afford the rate.

    • Thank you so much Jacob!!!!!!!! We want to work with CRM software … if possible then send us a effective link.

  13. Hi, great tips, allthough I knew them all. But what if the Local Business Center don’t show up in organic searches? Does it depend on how many businesses there are?

    In my area (webdesign skien) there are three listings, they use to come up when searching, but not anymore…

    Oh, people should also know that there may be a bit delay before the listings get accepted, at least a week or so.

  14. Krystal and John,
    Thank you.

    Thanks for that, have you tried putting just the street name without the number? Nice to hear of you and your clients good fortune.

    Thanks for that, I have fixed it up now.

  15. This is great technique to get exposed. Unfortunately, it is limited to certain number of countries. E.g. I live in Malta and Google does not offer the possibility to list businesses from a this beautiful island. So the only thing left for me and similar to me is to bring coals to Newcastle 😉

  16. How to change positions has proved elusive, I tried a few things like changing our business name to include more/different keywords, which has resulted in shifts but not the A slot.

    “One major problem with it is that the main algo for choosing the top 10 to display is how close each one is to the center of the city”

    Has anyone tried using a city centre postcode to see if the listing moves higher?

  17. Colin,
    I suppose that it is no surprise that the business name changes your position… it makes logical sense.

    Changing the postcode to the city center is a good tip however many people also have the city code as their post code… but it is definitely worth doing if you can.

  18. Somehow it moved to position A, this is your masterpiece to get the top listing, somehow? So anybody can register as a local business, your got from D to A by an unknown method and now your showing everybody else how to do it. Hmmm, the plot thickens and shows us nothing.

  19. Thank you, Jacob. Like the others have reported, you must enter a street address and zip code. You can omit the number. Plus, you can move the marker — which I did to the nearest major intersection.

  20. Steve, Dainis, Mark, You are welcome.

    Well I have had about 280 impressions with 3 clicks onto my actual business name and 2 calls that I know about from the listing within 30days.

    Thanks for the stats, I guess it is worth it then.

    Ah ok, well I didn’t even put a street address into mine when I filled it out, I just put the suburb but good to know you can move the marker.

  21. Sir,

    Im trying this Google Local, unfortunately, it seems like it was not applicable here in Philippines? Our country doesnt appear on the list!

    Correct me if im wrong!

  22. Our business site has been showing in google maps for quite a while, existing customers with phones and Blackberrys appreciate the map when visiting first time (although we do have a map on the site) we have not done the same for our blog though, so big thanks for this.

  23. Good strategy 😉 Can you give us an idea of the statistic “click vs print” (stats you can find in the Google Local Business Center) ? I’m curious about the quantity of click a freelancer can have VS an hostel or other business of same type…

  24. Nice post Jacob.

    Another interesting statistic, if people see your business in both the natural search results and the AdWords results (as you have done) they are 1.8x more likely to click on your entry in the results page.

  25. SWEEEET!!

    I just checked. I seem to have position A for ‘Sutton Coldfield Graphic Designer’

    I’m also no sure what decides your position, but it’s probably the same factors that decide your position in their general page results.

    More kisses….


  26. Yes it is a good technique but many browsers don’t list Google maps anymore and although local is getting better, people still predominantly search for generic terms and they really have to figure out the “Local” aspect by adding a city address.

    The listings certainly don’t hurt thats for sure but it’s just a piece of the puzzle to great page rankings…


  27. Thanks Jacob,you’ve done a great job. I’m using Google Adwords now and trying hard to get the best position on the page (the top left on the first search result page). Now I got the ideas from you and it’s really helpful. Thank you very much.

  28. What an excellent tip. I have noticed Google local and maps, but never had a clue how it works. Seems easy too…Thanks.

  29. I put mine in Chicago. I just get calls from abroad – mostly India offering their services to me for $15 an hour. (This is not comedy here. I’m serious. I really do get a lot of calls from India. Perhaps you get them too?)

  30. Hey Jacob. Very informative read. I added my business on Local maps. I’m using CPC right now to get on the top page for my relative search that I need to be on. So far that is working. Thanks again.

  31. Hi there,

    In Google Local Ads, when you create one, you are also allowed to put a description in the Description box of course. What I am wondering is if it is better to put:

    94123 dentist, San Francisco Dentist, offers Veneers, Dental Implants


    A dental practice that offers Veneers, Dental Implants in San Francisco.

    Wouldn’t the first one give off better keywords, so that you will be more searchable say when you type 94123 Dental Implants? Or is it better to have the second one, and if you have in your address as San Francisco, California, it would key off of any of those words in the San Francisco area?


    • Hi Nanneth,
      I suppose it depends on your business but I am not SEO expert so I wouldn’t want to give you the wrong advice however what you’ve suggested makes sense.

  32. I have probably been looking around online for like the last 20 minutes for a site like yours. So i just want to give you a big thank you and tell you too keep up the hard work. Have a great weeken! =) Thank you!

  33. Hi Jacob,
    I tried your tip to be listed on google map in Toronto, Canada. I had to enter a postal code and I can only be listed for my neighborhood.
    Just letting you know. thanks

  34. how can I submit my page information for Local Business Center list if my country not listed in country list at google local business???
    help me please.
    by email will be better.

  35. I tried not listing my full address, however the street address is a required field. I cannot just list a city. Is there another workaround?

  36. Hi Jacob. I live in NZ but my business [holiday apartment] is in the Gold Coast. Because of this it will not accept the format of my NZ phone number, so i can not get a verification by Google, do have have any suggestions?

  37. Excellent suggestions 🙂

    I’ve been helping my friend’s bakery build a website (soon to launch) and after searching “bread bakery tavares, fl” it comes up #1 🙂

    Even though it’s only out of 13k searches, it’s still really nice to see it at the top of the list 🙂

  38. Those are some great tips, I used the google local for my own business and it shot my earnings up through the roof. I have a cleaning business that was getting around 40 visitors per day, but once my site hit the business search my visitors went up to 200 per day. It was great, so I suggest doing that first even if you don’t have a local business.

  39. Great tips i have done same thing with my site my site rank from search engine optimization Chandigarh …

    Thanks for tips


  40. Working on this website make the product my self, will help as these things alot of us dont know.
    All information in 1 place great advice thanks.
    jason metalistik

  41. Why do you advertise for “graphic designers newcaste”, when you are pretty much the first result anyway?

    Does it make a difference/do you get more hits?

    I am thinking of whether or not it would be economical for me to do the same! I run computing courses in England by the way – so im not a competitor!

    I’d be really grateful if you could get back to me! I know your busy!

    By the way, I love your site!

    Kind regards,


  42. James,
    I no longer advertise using this keyword or any for that matter. After I used my first $100 worth of Google AdWords I found it really wasn’t worth the cost to continue. The organic search results were working just fine. Hope this helps!

  43. Great article!. I have done exactly what you said for Upscale Luxury Car rental- an Exotic Luxury Rental car company in Houston, Texas and it works. We are showing up number 3 for now

  44. Awesome tips, thanks.

    Google local listing is free to get traffic and branding. One must get his site listed in Google local listing

  45. Google local really makes it easier for my clients to rank well without having to do a ton of SEO… not so sure the competitors who were ranking #1 organically are exactly happy about it though.

  46. Hi Jacob,

    Thank you for your article regarding the Google Local Listing we have tried adding ours but had problems with verifying the listing it will not verify a mobile phone number in the the UK for some reason do you know why at all?


    Money Supermarket Car Insurance

  47. This trick is virtually undiscovered and will not only give you a front page link on google, it will be local to your town. Great for small companies but not as good for big businesses.


  48. What you need to keep in mind, though, is that Google recognizes your IP address… so if you continually input your business or the same keyword phrases from the same computer at the same location it is going to “move up the page” for YOU because you’ve searched it before… where as someone else looking for your business at a different location may still see other businesses ahead of yours… just some insight so you fully understand how the relevance works. 🙂

  49. Great advice. Question: After doing this, doesn’t this allow people/customers to post feedback and rank your business?

  50. Hi Jacob, Your advice is awesome, can you please tell me how much would a person need to pay monthly approx, to get some good business and alot of traffic on the website. If you know any good companies, please refer me asap. I will appreciate it…

    Thank You, Jack

  51. Great tip – I’ve just created my entry in Google Local. However it does insist on entering an exact address (Street Name and number) so you have to give this. Also there’s no option to confirm identity by SMS, only by card send to postal address. I guess they have tightened up their identity checks. Anyway still worth a shot.

  52. Hi, I thought this tip was great, however,
    I too work from home and don’t want to give my address out. I could not find a way to get listed without giving street and post code.

    Anyone have any tips?



  53. Thanks for the tips Jacob. I am currently looking into SEO for my site and will give these tips a try.

  54. Further to the comment re working from home from simone does anyone have anyways around this problem?

  55. Very clever indeed Jacob. I never realised before how people got their listings next to the Google Map. Has anyone tried using a city centre postcode to see if the listing moves higher?

  56. I never really thought of ways like that but I don’t suppose that Google Local technique would work if you have a website aimed at the world, such as a rock music blog delivering news.

  57. This is great reading for anyone looking to read up more about seo and also anyone who wants further ideas whilst running a campaign right now. Its also interesting to get an idea of things in Australia.

  58. I have listed my business on Google maps and it started listing in google search results but unfortunately it disappears after few weeks???

  59. This method is very effective if one want to rank a business. i will save this method for when i get brick and motor store. For now all my business is online site. check out my favorite blog when you have time .

  60. Hi Jacob,

    Question: To verify my business, it’s says that a postcard will be mailed to the address that I provided. However, I did not provide my complete address since I work from home office. It did not give an option for phone verification. What can I do?

  61. yes ! thankyou —Google does now confirm the legitimate address & business owner by mailing PIN code to the submitted address. so it takes about 3weeks and you need to submit your actual address.

  62. Great tips. I noticed this was written a few years ago so do you have any further tips? I can use these for my business.

  63. thanks Jacob Cass..

    I have listed my business on Google maps and it started listing in Google search results but unfortunately it appears after few weeks approximate 8 to 9 page .
    sir i want to fastly grow with my business for to do my site on the top of Google page


    thanks sir…

  64. Thank you for your info, people forget about the basics. This is a good reminder to do our homeworks before to tackle the harder stuff.

  65. i did your tip and add my business to google local.
    how long it take to get the first rank from google?

  66. Mybe it was working in the past, now they send you a postcard with a pin at the address specified when you register and you have to confirm your listing with that pin.

  67. Mybe it was working in the past, now they send you a postcard with a pin at the address specified when you register and you have to confirm your listing with that pin.
    Anyway the idea is fantastic

  68. Help !!!
    I submited my listing to google places and i got the pin, entered it and after it told me the misting will be online in one day, after one day and even more i go to my account on google places and when i click “see your listing on google maps ” i get the message “We currently do not support the location” which can’t be because there are many other listings on that locations. Anybody has any idea of whats happening?


  69. Hi Jacob,
    Nice logo, nice website. In my continual quest to study and learn what others are saying about how to rank a website, I found you. This appears to be an old post, but it’s still going strong! I know about Google Maps, but haven’t utilized the local google business center. Does the Google maps still work for people that have a home office and don’t want people to just drop in? In other words, home office, but not office “do drop in” location. Appreciate your answers whenever you get to it. Also, what programs do you work in for your designs?
    Jayme Proctor, ReachUpMarketing.com

  70. How can we put the wrong address. I mean I stay near Mumbai but not exactly in Mumbai. And btw to verify the listing when I put the phone number I cannot very by sms or phone because there are no operators listed, so my only option is to very by pin which would be sent through post. In that case I cannot put wrong address 🙁

    Any suggestion would help.


  71. I have completed the task through your advice. Just tell me how much time need to add on google map???

  72. This is Really Good Tips!!

    I really thanks for this post. This is good for those who don’t know about the Free Google Advertising. If you want to advertise your Business then try to us.

  73. The biggest ongoing problem that we all have is promotion, especially when you are in freelance!
    A forum where we can show our skills, and this is a very good way to go about it!
    Thank you very much for your post, I intend to look into this.
    Thanks again

  74. Very helpful tip to get high ranking on Google, I really appreciate your knowledge and experience on dominating Google. Thanks for sharing to us.

  75. Thanks for the article. It was great. I ran into a little hiccup though. When trying to add the information Google does ask for my mailing address and it makes it mandatory so I am not able to block it out like you did for yours. I freelance from home as well. Thanks again…

  76. Awesome Tips. Thanks! I just made a listing and my postcard should come in a few weeks. Hope this works 🙂

  77. Hey, I want to beat you in Google rank number 1 on this key-phrase. I have just posted the article on my website. It will only be in 72 hours and I am there above you. Do you believe that?

    Let us keep online presence burning.


  78. Hi Jacob,
    Some people above have commented that they are on the first page for about 72hours then fall back to the 5th or 6th page. How do you keep your company on page one the entire time?

  79. I created and registered my business with this site but not showing on map, can you help me please ? my business neme is “Castle Cove Laundry & Dry Cleaning”

  80. I want to know why there is no rankings for my website http://www.dogosta.com/. I have tried everything but can’t get google, alexa and yahoo rankings.

    If any of you have good knowledge about this please reply…
    Do i have to make some changes to my site layout???

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  83. I have follow this steps and indeed after a few months my page had ranked number 2 page with a APR #3, awesome tips, show support.

  84. Thanks for the info. They required a phone verification for a business phone, and now I’m pending. Looking forward for this to be activated.

  85. Thanks alot

    Really very Helpful Tips For Local Listing I Will Always Obliged you.
    Please give me more Information to Get the Top Ranking in Google, Yahoo, MSN,

    Thanks Again

  86. Hello, thanks a lot. I did all i read here and it was all successful. I hope this help me with my pursuit.

  87. Hiii,,, THANKS FOR THE POST…. I am trying this side by side while reading your article… I hope it gets me somewhere, as since last 3 mnths m doing SEO for my site, bt its not getting me the result I want… I will reply u again, once I get good position on Google…

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  89. Very smart thing to do. I have been using Google Local for quite some time ranking sites to #1 – #5 spots for the past two years or so, which has generated some very nice profit. It doesn’t work like it used to though, as now they are sending postcards to verify the physical addresses, so you can’t just list anything anymore as you used to. Wish it were still that simple, but it’s not. I think you can sometimes get lucky and not be required to receive it, but I haven’t tested it in awhile… has this changed?

  90. hi when a follow insturction there saying when a give a city address the will need me to verify it by postcard how do i get round this

  91. I didn’t know this feature on Google, i will try to put my place on Google Map, hope not difficult to do. Thanks for sharing Jacob.

  92. Hi Jacob,

    I am not sure why your post comes up on Google’s top result, but your instruction are very old and won’t work anymore. I requested to list my Immigration website in Toronto around 6 months ago and what Google does is to send a private code to the same address as you ask them to list. This means you won’t receive the mail if your address is incomplete.

    Therefore your trick doesn’t apply anymore and I hope you have some other new strategies too.


    • Thanks for the update Benn, didn’t realize they sent a private code? Is this by snail mail? Maybe a trick is to have a PO Box in the city? Or use another address in the city where you can get mail?

      • Hi Jacob,

        yes, it’s snail mail. Google won’t accept PO BOXes. I haven’t tried another mailing address in the city to see how will google react, but I think we should go ahead and try them!

        Maybe, if your mailing address is different form your business, they will remove it after they find out?! not sure really.

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  98. I didn’t know this feature on Google, i will try to put my place on Google Map, hope not difficult to do. Thanks for sharing Jacob.

  99. almost every e-commerce and other websites used this old method i also used this method for cakefesto.com but my site still in 7th and 8th page no use. instead this you have to try for make videos and upload it to youtube, add quality comments in blogs update social media,add your site in local directories, automatically your site come up.

  100. I took your advice and started google ads on 15 Oct 2008 for my product SewEasy.biz. It was globally recognized in 2013. But I forgot where I got actionable advice from, until today I found you while doing something else.

  101. verry good site,this site is so help me to do my job,thank to write this article
    i say verry thank you for the site

  102. Awesome Tips for Local Area Google Advertising. This works best specially for the businesses that cater only to a limited region. In that area it becomes really important to be found when your audiences make a search even for an address or contact details of a specific shop or service provider.

  103. I discovered your weblog web site on google and test a number of of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN Information Reader. Seeking ahead to reading extra from you in a while!…

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