The world of internet marketing is always evolving. This constant change can often be overwhelming for the average business owner to deal with.
There are so many aspects to online marketing, from blogging to search engine optimization, that coming up with a foolproof plan might seem a bit challenging. Be that as it may, in this digital world we live in, incorporating new concepts and ideas into your online marketing strategy is a must.
The good news is that with proper planning and comprehension, you can very well make your business a success. Take, for instance, the online marketing success of Chandler Bolt. This 21-year old dropped out of college and started a company by the name of Self-Publishing School, which helps individuals publish their books on Amazon. With the right online marketing strategies in place, this introverted entrepreneur was able to gross millions in a short amount of time.
So how can you reach that level of success? By avoiding theses internet marketing mistakes listed below:
1. Failure to Incorporate SEO
Search engine optimization is the core concept of online marketing and should be incorporated in every avenue you intend to use. SEO goes beyond creating the right group of keywords, but requires you to strategically integrate these keywords and phrases into all of your web content. With comprehensive keyword research and analytical tools at your disposal, it should be fairly simple for you to create relevant keywords and phrases that your target audience is searching for. The more effective you are in creating quality keywords, the easier it becomes for your potential customers to find you online.
2. Using Social Media as an Billboard
Every platform in which you create for your business is an opportunity for you to spread the word about your brand. That being said, you have to be careful how you advertise. Many people make the mistake of creating social media pages simply to post links to their site and advertise their products or services. Social media should be a platform that is used to connect with your online users in a way that your website cannot.
You should be actively engaging with your followers, posting content that interests and benefits them in the long run.
If your company pages have nothing but sales pitches on them, you’re not going to get much of a following or develop your brand.
3. Not Having a Blog
Content is king when it comes to online marketing strategies. It is ultimately your compelling content that will attract customers to your business. The more content you have out there, the more likely your business is to be listed as an authoritative site. Many make the mistake of assuming their website home or about us page is enough to get the word out there. Blogs allow you to generate more content relevant to your branding and build links for authentic web traffic.
If you do not have a blog, you need to consider developing one.
Even posting on the weekly or monthly basis would be enough to gain new traffic, enlighten your customer base and build your brand.
4. Haphazardly Marketing
There is nothing worse than marketing without a plan in place. Many people just jump right into the online marketing world by creating a website and randomly placing information on the web. Without a plan in place however, you end up damaging the quality of your work as you are all over the place.
When you create a plan of action, you can determine what your purpose is, who you’re trying to reach, and what message you want to send.
5. Failing to Measure Performance
Last on the list is failing to measure your performance. How will you know which avenues of online marketing work best if you don’t watch for results? It is important to evaluate your online marketing efforts with the help of analytical tools so that you can see which concepts are working best for your brand. This allows you to effectively make changes that will appeal to your target audience.
Put Your Best Foot Forward
Your online marketing campaign says a lot about your business. If you’re not putting your best foot forward from the beginning, you stand to ruin your reputation. If you’ve made any of the above mentioned mistakes in your online marketing efforts now is the time to reevaluate and make changes. The right changes can be the difference between remaining stagnant and building a successful business.