Learn How To Design A Logotype with the Designer Behind Instagram’s Logo

Learn How To Design A Logotype with the Designer Behind Instagram’s Logo

Mackey Saturday is the designer behind Instagram’s scripted logo and countless other logos for cool brands.

In this tutorial, he shares his essential process for creating a great logotype: a type-only treatment of a brand or company name.

» Check out Mackey’s FREE tutorial on Skillshare
» Join Mackey’s full logotype class on Skillshare

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Free logotype tutorial overview

1. Generate ideas by repeatedly sketching the brand name.

Logo Tutorial


2. Refine your sketch on tracing paper.

Logo Tutorial


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3. Take a photo of your sketch, and bring it into Illustrator.

Logo Tutorial


4. Trace your sketch with the pen tool in Illustrator, using minimal anchor points.

Logo Tutorial

 

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5. Compare your letterforms for consistency.

Logo Tutorial


6. Flip vertically to fine-tune spacing.

Logo Tutorial


7. Present your final logotype!

Logo Tutorial
Like this tutorial? Check out Mackey’s full class on Skillshare.

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