Logo Design & Branding Trends 2019

Logo Design & Branding Trends 2019

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This report was made possible thanks to contributions by the design experts at 99designs and Vexels. 

It’s not just logo design that will experience a shift in 2019, it’s branding itself.

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Since mobile browsing surpassed desktop in late 2016, the marketing world has been turned on its head, shifting their priorities to making things beautiful (and captivating) on smaller screens.

Now, designers are catching up with the latest logo design trends for a new digital landscape. Tomorrow’s logos will take advantage of technological advancements and a fascination for futurism, but won’t forget the “good ol’ days.”

We’ve analyzed the trends that were rising—and falling—to compile a list of what we strongly predict to be the top logo design trends of 2019.

Update June 2019: See the latest 2019 logo design trends report.

  1. Shapeshifting Logos
  2. Extreme Minimalism
  3. Integrated Negative Space
  4. Fine Details
  5. Friendlier Geometrics
  6. Overlaps
  7. Historical Logos
  8. Optical Illusions
  9. Badges
  10. Handwritten Lettering
  11. Almost-flat
  12. Fun & Lively
  13. New Vintage
  14. 80s and 90s

1. Shapeshifting Logos (Generative, Responsive, Contextual, Variable)

This trend affects every brand, no matter the industry, size, or personality. It’s creating multiple variations of your logo so you can better optimize your branding based on where the logo is displayed. This trend combines four sub logo trends that have been simmering for awhile:

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  • Generative – “Living” logos that constantly changing, often based on an algorithm, or predetermined brand language.
  • Responsive Logos — Logos adapt to different device screen sizes (i.e., mobile, desktop, or tablet).
  • Contextual Logos — Logos adapt to where they’re used (i.e., a monochrome logo for a business card, a custom logo for a T-shirt, etc.).
  • Variable Logos — Certain aspects of the logo change depending on the marketing campaign (i.e., a kid-friendly logo for a children’s campaign, different logos that promote different services).

Even big companies are catching on, but you don’t need to go overboard. Usually, having four different logo variants can cover all your bases.

Dynamic Identities

Logo Design Trend 2019: Responsive Logos

Responsive Logo Variations

Opera Logos

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Songbird Responsive Logo

Responsive Logo

Apple Patterns

2. Extreme Minimalism

Minimalism took a firm hold of digital design recently, in part thanks to its practical benefits on reducing loading times and improving visuals on mobile screens. And this has translated to logo & brand identity design.

Brands – most notably in the tech and fashion industries – are removing any extra elements in their logo and focusing on type only, with the vast majority going for a grotesque sans serif.

On occasion, designers are creating artful designs with single stroke lines, or type used in creative ways to convey this minimal look.

Logo Trends 2019 - Sans Serif

Fashion Logos

Infiniti Custom LogoElephant Surf LogoGeometry Logo

3. Integrated Negative Space

Although negative space has been a trick up artist’s sleeves for centuries, it has really gone mainstream in the past few years and the trend is continuing in 2019, where we will see negative space used in clever and inventive ways. This trend not only makes logos more visually interesting, it also enables duality and extra depth for clever designers.

Negative Space Animal Logos

Negative Space Logos

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US Open Logo Negative Space

Taishan Logo Design


Ultra Records Logo

4. Finer Details

While minimalism’s stronghold on digital design remains undefeated, 2019’s logos will gravitate towards more detailed and elaborate designs once again. Usually involving hand-drawn illustrations, we’re seeing lots of baroque-inspired designs that embrace the details rather than stripping them away.

This trend brings back all of the minimalist’s no-nos: line shading, flourishes to fill negative space, concentric circles, parallel lines, and attention to minor details. This sort of detailing is extremely prevalent in the food & beverage industry.

Detailed Logo Design

Detailed Logos

Copper & Cane Logo Design

Coal Train Logo Robin Hood Logo

5. Friendlier Geometrics

As mentioned in our Graphic Design Trends 2019 article, abstract geometry and shapes are a prevailing trend across the board. These “mathematical” shapes and imagery (including grids and straight lines) are ideal for recreating that futuristic, sci-fi look that’s popular on screens.

However, the style’s innate drawback is that it can come across as cold or oppressive. Designers are softening its appearance with warm / bright color palettes and the addition of curves to bring balance to logo compositions.

Geometric Logo Design Trend

Alo Logo

6. Overlaps

Similar to the Integrated Negative Space trend above, overlaps are another visually dynamic way to add duality and extra layers to your logo. Designers are finding that creating a second or even third element out of a logo’s overlapping space allows for more creative opportunities and mesmerizing blends of color.

Oak Logo Design

Overlap Logo

7. Historical Logos

Vintage and retro logos were a popular logo trend in 2018… so popular that in 2019, if you want your historical logo to stand out, you have to look back farther than ever before. More logos are drawing influence from the Renaissance or medieval styles, looking at imagery from guild emblems, coats of arms, and other crests predating the Industrial age in hopes of “borrowing” their authenticity.

Well House Inn

Key Logo Design

Eden Luxe


8. Optical Illusions

One way to create an engaging logo is to make the viewer look twice. Optical illusions are becoming more popular in 2019, blurring the line between 2D and 3D. Designers manipulate perspective and shading for images that defy logic and increase their chances of getting remembered. This trend includes fragmented, bent, warped or visually broken “illusions”.

Optical Illusion Logo

Optical Illusions Branding

Optical Illusion Logo


9. Badges

Badges have been a common logo design style since the beginning, but it wasn’t since the surge of the Hipster aesthetic movement that they got the credit and exposure they deserve, and rightfully so. In this day and age, they are a powerful, versatile and effective way to convey a business’ identity, especially for integrating tag-lines and the year the business was established.

Logo Design Trend 2019: Badge

Logo Design Trend 2019: Badges

Zendesk Logos

Detailed Logo

Badge Logo Trend

10. Handwritten Lettering

Handwritten lettering has been on the rise for the past year and it shows every sign of becoming even stronger in 2019. As we become more conscious as consumers, we also appreciate the value behind a service, a business, a brand, and ultimately, the Art and the Artist behind it. When you see a handmade logo painted on a business’ window, you know they’re serious about it. And isn’t that powerful?

Logo Design Trend 2019: Lettering

Lettering Logos

Ian Bernard Lettering - Jacob Cass

(Special thanks to talented, Ian Bernard, who crafted the lettering above)


11. Almost-flat

Back in 2012-2013, flat design was the official design standard and today, semi-flat or Flat 2.0 has continued to maintain its presence, which is a natural follow-up to the use of long shadows in 2018. The subtle shadows and details give way for an improved visual hierarchy that subtly enhances logos and identities as a whole.

Logo Design Trend 2019: Almost Flat  Flat 2.0

Gmail logo

12. Fun & Lively

A fun & lively design is an antidote for the negativity in the world, and brands are showing that they are not afraid to do things a little differently. This approach, often done with illustrations, is not only meant to be attractive, but also to convey a feeling of positiveness, trust and comfort that bridges the gap between customers and a memorable experience.

Mailchimp Logo

Logo Design Trend 2019: Fun & Lively

Luna Park Logo


13. New Vintage

The New Vintage trend brings back memories, smells and sensations from another time into today’s spirit and pace. While applicable to a wide range of businesses, the food & fashion industries are the ones capitalizing on this fad. It brings a sense of craft and authenticity to the brand.

Buller Beer Vintage

Logo Design Trend 2019: Neo Vintage

14. 80s and 90s

In 2018, it was the 80s & Memphis design style, but expect to see more 90’s in 2019! How can we resist the loud colors, sharp shapes, neon skydiver pants and outlandish casual wear?

Expect to see the best of the 90s back in the spotlight in an effort to appeal to millennial audiences and melancholic 80s’ children. And it’s not just copy-pasting what worked before, it’s all about evolving from the raw materials that history provided. What’s trendy about this, is its timely relevancy. See here for 80s/90s fonts.

80s Logo

90s Logos Memphis 90s Style

Memphis Logos

90s Music TVLogo Design Trend 2019: 80s

Logo Design Trend 2019: Neo Vintage


There you have it, our best Logo Design Trend predictions for 2019. Noticed any other logo design trends ? Which ones are you excited to try out? We’d love to hear from you, so share your thoughts below in the comments section now.

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Logo Design Trends 2019

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Do you have any further logo design trends or inspiration to add?

Credits: 99designs is a global creative platform that enables designers and clients to create designs they love. For more inspiration, visit their Discover page. Thank you to their designers who have contributed above: Cross the LimeTimal68Cucuque Design, Bo_rad, CostinLogopus, Almi design, Austinminded, Arthean, Ludibes, Ultrastjarna, Lah-dee-dah, Squidy, Svart Ink.

Thank you also to Gero Silva Pereira from Vexels.com and and these talented designers whose work is featured above: Ramotion,  Chermaeyff & Geismar & Haviv, Bodea Daniel, Chris Rogge, Stanislav, Alex Tass, Trailhead Creative Group, Brian Everett, Joshua Gille, Cody Cai, Brander, Neil Bown, Chris Brown, Curtis Jinkins, Forefathers, Gaston The Painter, The Hungry Design Co. Kirill Yevdokimov, Chenglei Wu, Kelvin Degree on Shutterstock, Sophie Taylor and Chaushesku, The Falcon King. 

8 thoughts on “Logo Design & Branding Trends 2019”

  1. So interesting how the trends on the simplicity end of the scale are so far from those on the intricate, vintage end of the scale. I guess that’s why they’re trends with an “s.”
    Love your summary.

  2. Hey Jacob,

    Waiting for this one. Fantastic! As usual, it’s inspiring 🙂

    On behalf of LogoWhistle team, wish you a great year ahead!

  3. Hey man! It is really awesome in differentiating this logo designs. I think i have come across lots of variations Jacob! It is really inspiring! True fact is that branding with logo design is well and fine. Be creative and simple to impress audience. That works!

  4. This is great! I definitely can a lot of these being really big trends past 2019 as well. This will be super helpful for me as I work with clients in helping them shape their brands!

    I’m working with two new clients thanks to my creative coach and his program – The Maestro Conservatory. They are looking to do a brand re-haul and so I’ll definitely be referencing this post again.

    Here is a link to the program I’m in: http://bit.ly/maestroprogram


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