Logo Design Trends for 2020

Logo Design Trends for 2020

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The end of the year is the perfect time to review everything that happened over the last 12 months. This time, however, instead of looking back, we decided to take a sneak peek into the future. In this post, Logaster and Colin Finkle from BMB have outlined the much-anticipated 2020 logo design trends that are expected to shape the logo design industry in 2020 and beyond.

Find a way to push these ideas forward and make them your own. Trends are not there to follow, they are there to inform.

Please share this article if you found it useful. You can find Pinterest pins at the end of the article.

  • Simplification
  • Original Geometry
  • Unusual Typefaces
  • Color Gradients
  • Multi-Layered Designs
  • Chaotic Arrangement
  • Geometric Letters
  • Emblems
  • Scaling
  • Text Destruction

And more…

  • Straight Line Elements
  • Lowercase Wordmarks
  • One-Color
  • Mascots

These trends illustrate where logo design is moving in the future. Understanding them will help you design awesome logos for the next year and onward.

Simplification

Simplification

Minimalism is back in fashion in logo design. With simple elements and clear fonts, a logo becomes easy to use across different carriers. Many logos are now using clean & minimal san serif typefaces.

Original Geometry

Original Geometry

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Geometry has no intention of giving up its leading position. In 2020, we’re going to see sophisticated geometric mosaics in the iconic low-poly style.

Unusual Typefaces

Unusual Fonts

To repel the influx of san-serif typefaces, designers are exploring unique fonts to make their logos stand out.  In 2020, designers will be mixing bold new fonts with already-familiar solutions.

Color Gradients

Gradients

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Not a fan of minimalist logos? Gradients and neon shades are always a good way to add character to conventional designs.

Multi-Layered Designs

Cluttered Design

Did you know that you can actually create a solid design by layering it? The trick is to keep your logo easy to perceive.

Chaotic Arrangement

Chaotic Arrangement

The upcoming year will shake the logo design industry with the spirit of rebellion! An asymmetrical and even chaotic arrangement is a surefire way to catch the viewer’s eye.

Geometric Letters

Geometric Letters

Why choose between geometry and text when you can have both? Letters made from geometric forms can have a striking effect!

Emblems

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Emblems

Under the influence of minimalism, emblems will lose some of their sophistication and become more visually friendly.

Scaling

Scaling

Scaling has its origins in the highlighting trend that made waves in 2019. By making specific parts of your logo bigger and thicker, you can help the viewer see its essence.

Text Destruction

Text Destruction

Based on the lost fragments trend, text destruction is a very curious technique. With vague lines, fading colors, and lost letters, you can create intriguing visual riddles.

In this article, we’ve talked about the most noteworthy logo trends that will be making waves in 2020. We hope you find this information useful for creating a unique logo for your brand!

Straight Line Elements

Logo Trends 2020 - Straight Line Elements

Curves can take the back seat because straight lines are driving the conversation in logo design. Logos with pattens of straight lines are making modern logos look both trendy and classic.

 

Lowercase Wordmarks

Straight Lowercase Lowercase Trend

Many corporations are rebranding in order to drop their uppercase logo in favor of a lowercase or title-case logo. This new trend is a stark divergence from the previous trend where all-caps was all the rage.

 

One-Color

Logo Trends 2020 - One Color

Professional brand designers used to design a one-color version of a company’s logo begrudgingly. We would insist that it only be used when there is no way to use the multi-color version. Now, graphic designers are challenging themselves to design a logo with only one color and negative space.

 

Mascots

Logo Trends 2020 - Character

People connect with brands that have a soul and a personality. Nothing gives a logo more personality than character people can have a relationship with. The appetite for logos with characters is coming back.

 

Logo Design Trends 2020 Infographic

 

Conclusion: Design logos that are simple yet unique.

In this article, we’ve talked about the most noteworthy logo trends that will be making waves in 2020. You will notice that all logos featured have two things in common; the first is that they are simple, and the second is that they are unique.

Trends come and go, but logos that are simple will never go out of style. A true professional logo designer creates logos that are exactly as visually complicated as they need to be, no more. Simple logos are more comfortable to view at a small scale, are easier to remember, and stay modern for longer.

But if it was all about simplicity, then every logo would be a primary shape such as a circle or a square. Logos also need to be unique. They have to be differentiated from every other logo in the world, especially of the companies in their industry.

If you can design logos that check both of those boxes at the same time, then you can call yourself a professional brand designer. We hope this article helps you create awesome logos in 2020!

Check out more of Colin Finkle’s thoughts about the 2020 trends in his article on BMB: Brand Marketing Blog.

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