Marketing is the practice that many businesses put in place to promote their products or services to consumers. Companies can put a ton of money into their marketing campaigns. For example, for Super Bowl 55, the cost of a 30-second commercial was reported to be $5.5 million.
That’s a ton of money for a small ad during the biggest sporting event of the year. If you own a small business, you could win a Super Bowl ad or learn ways to attract customers to your product or service. Y’know without spending every penny you’ve ever earned.
But do you know what your customers need or how you can earn customers’ trust and confidence in your products? No? Don’t worry, we’re here to help with our list of the Top 10 Marketing Courses in 2021.
So let’s grab those textbooks (not really) and get ready for class!
The Top 10 Best Marketing Courses in 2021 (free & paid)
Marketing is an essential tool used to promote products and services and for a business to create its reputation, maintain demand, competition, and more. It is a critical tool for marketing professionals, entrepreneurs, small business owners, among others. A good marketing course will help you build the skills required to become a successful professional, boost your career and achieve business goals.
When it came time to choose the best Marketing courses, we wanted to focus on those that would help you and allow you to hit the ground running. We think that our choices will help you do just that.
- Introduction to Marketing – $39/month
- Organic Marketing Course – $12
- Content Marketing: Attract Customers With Zero Advertising – $12
- Create a Marketing Plan & Grow Your Standout Business – $13/month
- MailChimp Mastery – Learn Email Marketing – Free for 2 weeks then $10
- Marketing, Sales, and Mindset Mastery – $12
- Marketing on LinkedIn: The Sophisticated Marketer’s Guide – $30/month
- Business Storytelling with C.C. Chapman – $30/month
- Google Ads and Facebook Ads from Scratch – $10
- The Entrepreneur’s Guide to Pitching Clients and Getting Sales – $13/month
Also see our article on the best digital marketing courses online.
The Top 10 Marketing Courses in 2021 (Free & Paid)
Introduction to Marketing
One of the best courses on Coursera, more than 268,000 students have already enrolled Introduction to Marketing course so far. Broken down into five segments that include teachings on almost all the basic aspects of marketing, marketing strategy, customer satisfaction, and positioning. The 4-week course, taught by Barbra E Kahn is offered by the University of Pennsylvania, and you can take each of these lessons at your own pace. An exciting feature of this course is the project opportunity. The courses allow attendees to take the Capstone project and work on proposing solutions to real-time business challenges from companies governed by Wharton. The projects will be evaluated by leadership teams of Wharton-governed companies like Shazam and SnapDeal.
The total run-time of the course is approximately 10 hours. Although the original audio is in English, subtitles of the course are available in other languages such as Arabic, French, German, Russian, Spanish, Portuguese (European), Chinese (Simplified), Vietnamese, and Italian.
Organic Marketing Course
The ability to pull off your marketing strategies isn’t some insider’s only secret that’s only available to marketing specialists. Lucky for you, the Organic Marketing Course course from Udemy covers the elements of organic online marketing and search engine optimization and guides you in setting up a truly profitable digital business. By providing clarity, you can tap into unlimited organic traffic and learn how to generate quality leads. It will also help you create a plan for self-branding and becoming an affiliate marketer.
The Organic Marketing Course comprises 6 sections with a total run-time of 5 hours. With lifetime access, you can learn the course at your own pace and access it on your smartphone or your TV. Overall, the course teaches you how to create attractive and efficient strategies to help you grow your business without depending on paid advertising. An enticing part of this course is that it teaches you the secrets of affiliate marketing which can help you to earn passive income.
Content Marketing: Attract Customers With Zero Advertising
Content marketing is a form of marketing that will work great today as well as in the future. The Content Marketing: Attract Customers With Zero Advertising course has been attended by more than 1,000 students and teaches you how to identify the best themes, audiences, content types, and much more to help create exceptional content for communicating with readers to convert them into your customers. The technical part of this course will help you learn about open-source content management systems such as WordPress.
The course comes with 4 sections and 28 lectures with a total run-time of 2 hours. You can complete the course at your own pace and access it on your smartphone, tablet, or TV. Available in English, the course is best suited for beginners and people who want to generate substantial benefits from their content creation.
Create a Marketing Plan & Grow Your Standout Business
The Create a Marketing Plan & Grow Your Standout Business course teaches you how to create sales-focused content to grow your brand as well as your bottom line. Attended by more than 18,000 students so far, the extensive course comprises 35 video lessons in HD with a total run-time of just over 9 hours. You can take the course online or offline at your own pace on desktop or mobile.
Through the course, you’ll learn how to create a detailed marketing plan so you can achieve your business goals. It will also teach you how to create effective marketing messages for your products and services. Finally, this course will teach you how to create a proper schedule for your marketing campaigns, and optimize them by using automation techniques, to save time and earn considerable profits.
MailChimp Mastery – Learn Email Marketing
One of the best ways to reach new customers and retain existing customers is through email marketing. Email marketing allows you to create personalized content that will help you build significant relationships with your customers and achieve exponential business growth. The MailChimp Mastery course teaches you the principles and strategies to build successful email marketing campaigns. The course comprises 12 lessons with a total run-time of 1 hour 50 minutes.
Taught by Justin Obrien, a Facebook Ads Expert, the course starts by teaching basics of the email marketing techniques. It seamlessly moves into explaining the basics of creating campaigns and elaborates on the functions like adding admins and marketers to your MailChimp account. By the end of the course, you’ll learn how to choose correct subject lines, how to create the right content, and finally learning how to study the analytics displayed by the Mailchimp platform.
Marketing, Sales and Mindset Mastery
Using your mind to create sales and marketing strategies can help you reach new heights. The Marketing, Sales, and Mindset Mastery course comprises 5 sections and 22 lectures with a total run-time of just more than 2 hours. The courses help you learn the best marketing strategies for boosting business, setting business goals, overcoming anxiety, and gaining confidence in your skills.
The course teaches you the importance of leading-edge marketing and sales techniques and the essentials required for selling any product, service, or business. Besides, it also teaches how to work with the world to achieve business goals. It starts with providing a basic introduction to the course and then elaborates on marketing and sales strategies in their respective sections. The fourth section teaches you how to choose the right path to focus on. Finally, the course teaches you how to realize your mindset, dealing with negative thoughts, apprehensions, and how to cultivate the right mindset for gaining overall success.
Marketing on LinkedIn: The Sophisticated Marketer’s Guide
LinkedIn has emerged as a powerful and dominant tool for businesses and individuals for branding, networking, becoming thought leaders, and much more. LinkedIn offers a level of reach and brand visibility that not many other social media platforms can match. The Sophisticated Marketer’s Guide to LinkedIn was created to help businesses and individuals widen their spectrum of growth with marketing tactics on LinkedIn.
The Sophisticated Marketer’s Guide to LinkedIn course comprises 6 sections and teaches you how to reach LinkedIn members using organic as well as paid services. The organic marketing section provides detailed descriptions of profile optimization, group engagement, page creation, plus tips regarding page optimization. The paid marketing tool section goes over how to use LinkedIn to advertise products, build brand awareness campaigns, conversions, and the right insight tags. Learning about campaign settings and how to target the right audiences will lead to the last section of the course that teaches you about campaign analytics and measuring results.
Business Storytelling with C.C. Chapman
Using a storyline or sequence of events can help you connect your brand with your audience, and help align your values with those of your customers. Taught by C.C. Chapman, The Business Storytelling course has been attended by more than 47,000 people. An instructor at Wheaton College in the business and management department, Chapman is an award-winning content creator and has worked with brands such as HBO, Verizon, and Coca-Cola. He is also the founder of Digital Dads and the Cleon Foundation and is also an author and content creator for some of the top-most brands like American Eagle Outfitters, Verizon FiOS, Coca-Cola, and many more. He also conducts workshops for startups and multinationals.
With Chapman’s Business Storytelling course, you would learn how to create impactful communication with customers and clients, market ideas, and solve your business problems. The course targets beginners in the field and covers key skills including public speaking, content marketing, and communication. It can be viewed online or even downloaded to watch offline using the iOS and Android LinkedIn Learning app.
Google Ads and Facebook Ads from Scratch
If you’re looking to learn campaign creations for Google and Facebook to build your brand, then this might be the course for you. Attended by more than 88,000 students, the Google Ads and Facebook Ads from Scratch course comprise 25 lessons, and a total run-time of 4 hours. You can take the course online at your convenience and pace and the original audio of the course is in Spanish but translations are available in English, Portuguese, and German.
Built for students who want to learn how to create ads on Google and Facebook from scratch, you don’t need any prior experience or knowledge in the field. The course teaches the basics of digital marketing, channels, and platforms and illustrates the objectives and metrics of digital marketing. In its Google ads section, you will learn about creating ads on Google and YouTube. Next, the course teaches ad creation on Facebook and Instagram. In the final project, you get to utilize the course’s teachings by creating Google and Facebook ads.
The Entrepreneur’s Guide to Pitching Clients and Getting Sales
The Entrepreneur’s Guide to Pitching Clients and Getting Sales course teaches you how to get bigger clients by scaling your sales strategy. The course comprises 22 video lessons in HD with a total run-time of 4 hours 38 minutes. You can take the course online at your own pace or even download it to watch it offline, and once subscribed, the access to the course remains for a lifetime.
The Entrepreneur’s Guide to Pitching Clients and Getting Sales, a course offered by Peter Corbett, provides an introduction and understanding of sales and marketing, business basics, and freelancing. Corbett has experience working with some of the leading brands like Disney, Chase, ESPN, GE, Deloitte, Ford, Microsoft, Intel, and much more. His rich experience has helped him create a digital agency called iStrategyLabs to help businesses create content, build campaigns and experiences. In addition to this, Peter is also known for his marketing expertise and community building.
10 Best Marketing Courses in 2021 (free & paid)
Marketing changes quickly, and the tools and platforms that worked just a few years ago may not work today or in the future. However, in an industry that moves this rapidly, staying on the cutting edge is key. Learning new skills and strategies can be very helpful. With our list of The Top 10 Marketing Courses in 2021, the learning and the growth of your business never have to stop.