This is a post showing you some of my work from University and the thought process behind my designs. Just out of curiosity, what do you see first, GOOD or EVIL in the optical illusion above?
Design a promotional cartoon character (mascot) for the NSW Rural Fire Brigade that can be used in a wide range of promotional material from brochures, TV, clothing, fliers and the internet. The purpose of the promotional campaign is to minimise the occurrence of uncontrolled burning and fire devastation in residential and bushland areas and to educate the public in how to prevent bushfires. Think of a name for your mascot and design a suitable typeface for the name.
Create a mascot that will appeal to all NSW Residents, both adults and children and can be used across a variety of media. The mascot must make residents take action to prevent further bush fires.
This was my first ever illustration so I needed to do research more than ever. I researched mascot design, character design and my biggest downfall… drawing.
After a lot of research I brainstormed different ideas and had a lot of sketches however I kept coming back to the usual clichés. ie. a fire ball, a water man, a super hero, a fireman, etc and I wasn’t happy with these clichés as I wanted to do something original.
I ended up taking a different spin on the project…. I made an evil character called ‘Match Man’, one that lights fires.
This evil character engages all of the target audience as it is not your usual friendly mascot and due to the evil nature of the mascot, it will make people take action to prevent further bush fires. People will want to help fight the ‘evil’ fires.
Illustrator 3 PMS Colour Version
The colours used were Pantone 192C, Pantone 107C and Pantone Black C.
Photoshop CMYK Version
What do you think? What can I Improve? Have any links?