What does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his affinity for the Nike logo.
Watson will make you think about your brand and market differently after you hear how his firm handles the branding process. We discuss brand audits, consumer research including both creative & analytical sides, the power of brand DNA, plus some key insights on how to take a position and own it. Don’t miss this episode with Matt Watson, Jacob Cass & Matt Davies!
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Learn Brand Strategy
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Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.