Michael Bierut talks about his mentor Massimo Vignelli & Logo Design

Michael Bierut talks about his mentor Massimo Vignelli & Logo Design

Massimo Beirut

Mario De Armas, the director, just emailed me this video and I had to share. The video provides great insight into design, influence, logo design, connotations and more.

My favorite quote would have been “The internet is both illuminating and blinding.”

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It was an honor seeing Massimo speak last year here in NYC, he was a great character, full of life and he certainly left his mark on me. May he be forever remembered.

3 thoughts on “Michael Bierut talks about his mentor Massimo Vignelli & Logo Design”

  1. This video brought tears to my eyes. It was perfectly stated and how I feel about design.
    On a personal note, I have always looked to designers like Massimo, Bass and David Carson.
    Working in the direct mail and directory design business, I try to not design a typical direct mail or directory (no longer in directory) piece. I have always felt that they too can have a high-end ad. I love the challenge in making that happen. I am not always successful for I sometimes get the, “it’s not a magazine” or ” a coffee table book”. My response to myself is “so what! Let’s make it out to be one”.

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