My Top 7 Favorite Branding & Logo Books

My Top 7 Favorite Branding & Logo Books

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I was recently asked to join the Amazon Influencer Program, which basically is a way for ‘influencers’ to get their own customizable Amazon page, to recommend products to their followers.

I took this opportunity to recommend some books and other items in my Amazon shop, so go check it out.

» Browse my Amazon shop

Or read on below for my top picks. These would be the books I would choose if I had to start my library fresh.

My Top 7 Favorite Branding & Logo Books

Designing Brand Identity

If I had to choose one book, it would be this one because it’s the best ‘all-rounder’ on the topic of design & branding. In their words, it’s the “best-selling toolkit for creating, building, and maintaining a strong brand”.

Designing Brand Identity

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Designing Brand Identity: An Essential Guide for the Whole Branding Team
469 Reviews
Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • Hardcover Book
  • Wheeler, Alina (Author)
  • English (Publication Language)
  • 336 Pages - 10/16/2017 (Publication Date) - Wiley (Publisher)

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Logo: The Reference Guide to Symbols and Logotypes

For a purely ‘logo inspiration’ book, then this would be my top pick. There are 1200 logos inside this tomb, sorted by 75 categories. An essential for any logo lover.

Logo Book

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Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for...
309 Reviews
Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for...
  • Laurence King Publishing
  • Evamy, Michael (Author)
  • English (Publication Language)
  • 352 Pages - 02/10/2015 (Publication Date) - Laurence King Publishing (Publisher)

The Ultimate Guide to Logo Design

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Kyle Courtright’s ebook is the “definitive guide to logo design”, with 90 pages detailing every facet of logo & brand identity design, but in delivered in a concise manner that you can actually understand, perfect for both beginners & professionals.

JUST Creative readers can get $10 (35% off) the book, making it just $19. Use coupon code ‘JUST10OFF’ at checkout

Ultimate Logo eBook

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Hello, My Name Is Awesome: How to Create Brand Names That Stick

The best brand naming guide available. Period. A quick, good read.

Hello my name is awesome

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Hello, My Name Is Awesome: How to Create Brand Names That Stick
394 Reviews
Hello, My Name Is Awesome: How to Create Brand Names That Stick
  • Berrett-Koehler Publishers
  • Watkins, Alexandra (Author)
  • English (Publication Language)
  • 112 Pages - 09/15/2014 (Publication Date) - Berrett-Koehler Publishers (Publisher)

Logolounge Book Series: The World’s Premier Logo Showcase

The Logolounge series is the longest running logo inspiration series and the best in my opinion. The logos featured inside this series are the creme of the crop and book 10 is no exception, with 2500 logos inside, selected by an international jury.

LogoLounge 10

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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

Knowledge of type is essential for effective visual communication in branding and logo design and this book teaches you the basics and then some.

Thinking with Type

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Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students
1,645 Reviews
Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students
  • Lupton, Ellen (Author)
  • English (Publication Language)
  • 224 Pages - 09/01/2010 (Publication Date) - PRINCETON ARCHITECTURAL PRESS (Publisher)

The Logo Design Idea Book by Steven Heller

The Logo Design Idea Book” by Steven Heller is a new 128 page book (mid 2019), which features 50 fairly high profile logos (and a smaller number of obscure logos) sorted by categories, and a short history and/or story on each mark.

It features one of my favorite logos, the BP logo. Not because I love oil conglomerates, but because it is the perfect example of the POWER of logo design. The bright, fresh, vibrancy of the mark communicates energy and the blooming flower shape evokes environmentalism which is far from the truth, when it comes to  oil company. And that’s how branding and visual communication can morph the perception in a consumers mind!

If you want a quick reference to 50 high quality logo designs and WHY they work, this is for you!

Logo Idea Book

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The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)
52 Reviews
The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)
  • Heller, Steven (Author)
  • English (Publication Language)
  • 128 Pages - 08/06/2019 (Publication Date) - Laurence King Publishing (Publisher)

Browse my Amazon shop

For more of my recommendations, check out my Amazon Shop.

» Browse my Amazon shop

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10 thoughts on “My Top 7 Favorite Branding & Logo Books”

  1. This is a great roundup — going to have to add a couple of these to the ol’ wishlist! Thanks so much for sharing.

    Calvin
    99designs

  2. Great roundup! I’m familiar with most of these graphic design books but there have definitely been some new ones added to my list now. I’m especially excited about the Logo Showcase one 🙂 We’ll have to get a copy for our office.

  3. Hey Jacob, thanks for including The Ultimate Guide to Logo Design on this list 🙂 It’s an honor to be mentioned with such fantastic books!

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