Listen in as we reveal our favourite outtakes from Season 1 of the JUST Branding Podcast in 2020, including branding insights from creative minds such as Marty Neumeier, Chris Do, Michael Johnson, Melinda Livsey, Michael Janda, Tom Ross, Rob Meyerson, Stephen Houraghan, Stef Hamnerlink, Tobias Dahlberg, Valerie Jacobs, Motto and more. Don’t miss this one!
Hosted by Jacob Cass & Matt Davies.
The JUST Branding Podcast
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers, brand builders & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
Guests have included thought-leaders such as Chris Do, Marty Neumeier, David Aaker, Michael Johnson, Sagi Haviv, Andy Raskin, Alan Weiss, Byron Sharp, and more.
The podcast focuses on helping designers, brand builders & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, brand strategy tools, how to sell strategy, brand purpose, brand positioning, neuroscience, psychology, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design, brand experience and much more.
Listen to the Trailer
Meet Your Hosts
Jacob Cass
Jacob Cass is a brand designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
Matt Davies
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Select Episodes
Season Five
EP1: The State of Brand 2024
with Jacob Cass & Matt Davies
EP2: How Brands Grow
with Professor Byron Sharp
EP3: Brand Sprints
with Eden Vidal
EP4: Brand Identity + Brand Architecture
with Rob Meyerson
EP5: Brand Strategy Frameworks
with Sarah Robb
EP6: B2B Marketing
with Jade Tambini
EP7: Experiential Branding
with Matt Clutterham
EP8: Strategic Narrative
with Andy Raskin
E9: Rebranding Strategy
with ShannaRae Dennis
E10: Brand Naming
with Alexandra Watkins
E11: The No BS Guide to Strategy
with Alex Smith
E12: Logo Design Secrets
with Ian Paget
E13: Building Brands with Soul
with Maria Brasil
E14: Brand Management
with Raitis Velps
E15: Brand Positoning Models
with Magdalena Adamska
E16: Brand & Performance Marketing
with Tom Roach
Have a guest suggestion or want to be on our show?
Press & Stats
- #1 Design Podcast in Switzerland
- #1 Design Podcast in Slovenia
- #1 Design Podcast in Cyprus
- #1 Design Podcast in Nigeria
- #1 Design Podcast in Lebanon
- #1 Design Podcast in Belize
- #1 Design Podcast in Ghana
- #1 Design Podcast in Tanzania
- #1 Design Podcast in Bermuda
- #1 Art Podcast in Serbia
- #2 Design podcast in Austria
- #2 Design podcast in Slovakia
- #2 Design podcast in Croatia
- #6 Design Podcast in Australia
- #7 Design Podcast in UK
- #6 Design Podcast in Canada
- #25 Design Podcast in USA
- #1 Branding Podcast by Welp Magazine
- #1 Branding Podcast by Feedspot
- Top 10 Design Podcasts by ClearDesign
- Top 10 Design Podcast by Goodpods
Podcast Stats
- 4.9/5 Star Average Rating on Apple Podcasts (65+ Reviews)
- 15,000+ Monthly Downloads
- 5500+ Listens per episode
- ~22 Episodes per Season
- ~2 Episodes a Month
Listenership Location
- 64% USA
- 14% UK
- 9% Australia
- 8.5% Canada
- 4.5% India, China
5 Star Reviews
Season Five
S05.EP16 - Brand & Performance Marketing with Tom Roach
We are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing.
S05.EP15 - Brand Positioning Models with Magdalena Adamska
We sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights.
S05.EP14 - Brand Management with Raitis Velps
In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough.
Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms.
Discover how these issues can dilute brand perception and hurt performance in competitive markets.
S05.EP13 - Building Brands with Soul with Maria Brasil
Maria Brasil discusses her shift from traditional branding to a strategy that aligns brand positioning with organizational culture, rooted in conscious capitalism’s four pillars: higher purpose, conscious leadership, culture, and stakeholder integration. She highlights the importance of brand authenticity and shares insights from her work with a fintech brand in Brazil’s favelas.
S05.EP12 - Logo Design Secrets with Ian Paget
Unlock “Logo Design Secrets” with Ian Paget of Logo Geek. Ian shares his journey, the value of logos, attributes of a good logo, and insights into the design process, trends, and AI’s role. Practical advice for entrepreneurs and designers included.
S05.EP11 - The No BS Guide to Strategy with Alex Smith
S05.EP10 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights on brand naming. Alexandra emphasizes that anyone can create memorable brand names with the right approach.
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails, and what the benefits are. We also review what business leaders should expect from a strategy-led rebrand and what pitfalls they should avoid.
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed.
S05.EP07 - Experiential Branding with Matt Clutterham
Level up your understanding of experience design with this enlightening episode. We sit down with Matthew Clutterham who has been creating experiences for global brands for over 20 years. We discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.
S05.EP06 - B2B Marketing with Jade Tambini
Jade takes us on a journey through the evolution of B2B marketing and generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B marketing.
S05.EP05 - Brand Strategy Frameworks with Sarah Robb
Sarah meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. We discuss her findings plus explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders.
S05.EP04 - Brand Identity (+ Brand Architecture) with Rob Meyerson
We deep dive into Alina Wheeler’s seminal work, “Designing Brand Identity,” with a special emphasis on Brand Architecture where we clarify the various models—branded house, house of brands, endorsed brands, and hybrids.
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints with Eden Vidal
Sick of long winded brand building processes that take months and loose momentum? Then you need to know about “Brand Sprints”! We tuck into the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them.
Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting!
S05.EP02 - How Brands Grow with Professor Byron Sharp
Byron, renowned for his groundbreaking book “How Brands Grow,” which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth.
S05.EP01 - The State of Brand 2024
Prepare to embark on an insightful exploration of the branding industry’s ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today.
Season Four
S04.EP18 - Best of 2023 (Season 4)
We dive into the most insightful and transformative ideas in branding and marketing from 2023. Take a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape.
S04.EP17 - Brand Storytelling with Miri Rodriguez
S04.EP16 - How to Uncover Genuine Insights with Chris Kocek
Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.
S04.EP15 - How to Develop BIG Brand Ideas (Secrets Revealed!)
Let the sparks of BIG Brand Ideas ignite your brand’s future! Tune in to discover what it takes to craft a brand idea so compelling, it becomes a rallying cry!
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
S04.EP13 - Mastering Brand Guidelines with Hamish Smyth
S04.EP12 - Distinctiveness & Differentiation with Jenni Romaniuk
We explore the significance of distinctiveness in branding and its role in a brand’s success. Jenni shares key elements for building distinctive brands with examples. Plus the concept of differentiation and its importance in establishing a brand’s competitive edge. Tune in to dive deep into the world of marketing science and consumer behaviour.