JUST Branding Podcast

JUST Branding Podcast Cover
The only podcast dedicated to helping designers & entrepreneurs grow brands.

Hosted by Jacob Cass & Matt Davies.

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Season One

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

Guests have included thought-leaders such as Chris Do, Marty Neumeier, Michael Johnson and more.

Season one focuses on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, brand strategy tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

Listen to the Trailer

Meet Your Hosts

Jacob Cass Podcast

Jacob Cass

Jacob Cass is a brand designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

Matt Davies Podcast

Matt Davies

Matt Davies is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

Upcoming Episodes

JUST Branding Podcast Episodes 16-19

October 27 – EP17: Personal Branding with Mike Janda and Tom Ross

November 10 – EP18: Growth, Mentoring & Strategy with Philip VanDusen

November 24 – EP19: Rapid Brand Growth with Dava Guthmiller

December 1 – EP20: The Future of Branding with Valerie Jacobs

December 15 – EP21: Making a Difference with Michael Johnson

December 21 – EP22: Food & Beverage Strategy Folkert van der Heide

December 29 – EP23: Brand Building Tools with Peter Wilken

January 12 – EP24: Smart Strategy with Kevin Duncan

EP25: Denise Lee Yohn

EP26: Lisa Hastings

EP27: Natalie Nixon

Have a guest suggestion or want to be on our show?

Email us

5 Star Reviews


  • #1 Design Podcast in Switzerland
  • #1 Design Podcast in Slovenia
  • #1 Design Podcast in Cyprus
  • #1 Design Podcast in Nigeria
  • #1 Design Podcast in Ghana
  • #1 Design Podcast in Tanzania
  • #6 Design Podcast in Australia
  • #7 Design Podcast in UK
  • #12 Design Podcast in Canada
  • Top 10 Design Podcasts in 2020 – ClearDesign

Latest Episodes

Matt Watson

S01.E16 – Nike & Brand with Matt Watson

What does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his strong distaste for the Nike logo.

Tobias Dahlberg

S01.E15 – Brand Mastery with Tobias Dahlberg

Differentiation. Becoming the “only choice”. Disruption. Value. These are just some of the topics we touch on with Tobias Dahlberg in EP15 of the JUST Branding Podcast.

Kaye Putnam

S01.E14 – Psychology-Driven Brand Strategy with Kaye Putnam

In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.

Douglas Davis

S01.B1 – Design Education, Change & The Business of Design

In this bonus episode, we have Douglas Davis join us to discuss the current state of design education and what it takes to remain relevant as we evolve as creatives in these disruptive and turbulent times. We explore his book, Creative Strategy & The Business of Design as well as the future of design. There has never been a more timely episode.

Chris Do JUST Branding Podcast Cover

S01.E13 – Chris Do’s Biggest Mistakes, Failures & Regrets

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur. In this episode, Chris reveals his biggest mistakes, failures & regrets, plus how you too can overcome these adversities. We then dive into how to get paid more as a creative, how to move into brand strategy & sell it, Chris’s strategic branding process, the powers & pitfalls of the labels we put on ourselves and the quest for success.

Rudy Fernandez Podcast Cover

S01.E12 – Behavioural Marketing & The Strategic Branding Process

Rudy Fernandez walks through the strategic branding process of his creative marketing agency, Creative Outhouse, giving case studies & insights on how to better work with clients through problem solving, plus how you can use strategic thinking to help brands properly connect with their customers, through research and testing. Rudy also reveals his proudest projects in the realm of Behavioral Change, proving that “information is not motivation” when it comes to making users change their behaviour, and how you can can actually make others create change.

Working with Leaders - Motto Podcast

S01.E11 – Working with Leaders

Sunny Bonnell and Ashleigh Hansberger of Motto, a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” – the leaders, rebels & entrepreneurs who do things differently. You’ll find out how to build more purposeful brands by better connecting with your clients, plus exactly how you can use your “vices” as superpowers, backed up by personal stories of failure and courage.  

Mastering Brand Strategy

S01.E10 – Marty Neumeier on Mastering Brand Strategy

Join Marty Neumeier & Andy Starr on the JUST Branding Podcast as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers & businesses, plus how we can use Metaskills and agile strategy to create better brands.

Audio Branding Podcast

S01.E09 – Audio Branding with Drop Music Branding

Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in to discover why “good audio branding is invisible” and how you can stand out with audio branding.

Brand Strategy Workshops with Melinda Livsey

S01.E08 – Brand Strategy Workshops with Melinda Livsey

Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Go from being an “order taker” to brand expert.

Brand Archetypes with Stephen Houraghan, JUST Branding Podcast

S01.E07 – Brand Personality, Personas & Archetypes with Stephen Houraghan

Stephen Houraghan, brand strategist & educator, joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.

Brand Positioning and Naming with Rober Meyerson Podcast Cover Art

S01.E06 – Brand Positioning & Naming with Rob Meyerson

Positioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.

Stef Hamnerlinck JUST Branding Podcast Brand Purpose

S01.E05 – Brand Purpose, Mission, Vision & Core Values with Stef Hamerlinck

Stef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on brand mission, vision and core values.

JUST Branding Podcast Cover

S01.E04 – How to Sell Brand Strategy

Jacob Cass & Matt Davies discuss how to sell strategy, giving different perspectives on how to approach sales & the brand-building process. We dive into pricing methodologies, relationship building, metaphors and value ladders.

JUST Branding Podcast Cover

S01.E03 – Brand Strategy Tools

Jacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands.

JUST Branding Podcast Cover

S01.E02 – Benefits of Brand Strategy for Designers & Businesses

Jacob Cass & Matt Davies discuss the benefits of brand strategy for both designers and businesses using examples from their careers, including San Francisco and smaller local businesses.

JUST Branding Podcast Cover

S01.E01 – Design to Brand Strategy

Jacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast.