JUST Branding Podcast Cover
The only podcast dedicated to helping designers & entrepreneurs grow brands.
Hosted by Jacob Cass & Matt Davies.

The JUST Branding Podcast

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. Guests have included thought-leaders such as Chris Do, Marty Neumeier, Michael Johnson and more.

The podcast focuses on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, brand strategy tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

Listen to the Trailer

Meet Your Hosts

Jacob Cass Podcast

Jacob Cass

Jacob Cass is a brand designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

Matt Davies Podcast

Matt Davies

Matt Davies is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

Season Two

OUT NOW

E1: Smart Strategy with Kevin Duncan

E2: Brand & Culture Fusion with Denise Lee Yohn

E3: Creative Bravery with Lisa Hastings

E4: Creativity, Innovation & Intuition with Natalie Nixon

E5: Cracking Complexity with Systems Thinking – David Benjamin

E6: Brand Building Mistakes with Jacqueline Lieberman

E7: Primal Human Desires with Nathan Hendricks

E8: Logos VS Brands with Bill Gardner

E9: Building A Million Dollar Strategic Agency with Mash Bonigala

E10: Rebranding Strategy with Armin Vit

E11: Brand Discovery & Innovation with Jose Caballer

E12: Problem Solving with Sagi Haviv

E13: Copyright & Trademark Law with Joey Vitale

E14: The Customer Experience Economy with Joseph Pine II

LAUNCHING SOON

EP15:  Staying Relevant as a Brand with Allen Adamson

EP16: Simplicity in Branding with Scott Buschkuhl

EP17: No-BS Strategies To Evolve Your Creative Business with Emily Cohen

EP18: Branding From The Inside with Kyle Millar

E19: Creative Briefs & Strategy Fundamentals – Julian Cole

EP20: Powerful Personal Branding with Rob Levinson

EP21: Building Brands for a Sustainable Tomorrow with Katie Klencheski

Have a guest suggestion or want to be on our show?

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5 Star Reviews

Press

  • #1 Design Podcast in Switzerland
  • #1 Design Podcast in Slovenia
  • #1 Design Podcast in Cyprus
  • #1 Design Podcast in Nigeria
  • #1 Design Podcast in Lebanon
  • #1 Design Podcast in Belize
  • #1 Design Podcast in Ghana
  • #1 Design Podcast in Tanzania
  • #1 Design Podcast in Bermuda
  • #1 Art Podcast in Serbia
  • #2 Design podcast in Austria
  • #2 Design podcast in Slovakia
  • #2 Design podcast in Croatia
  • #6 Design Podcast in Australia
  • #7 Design Podcast in UK
  • #12 Design Podcast in Canada
  • #25 Design Podcast in USA
  • #1 Branding Podcast by Welp Magazine
  • Top 10 Design Podcasts in 2020 – ClearDesign

Season Two

Joseph Pine II JUST Branding Podcast Cover

S02.EP13 - Copyright & Trademark Law with Joey Vitale

As a customer, you’re not buying the item. You’re buying the experience. Today, we have Joseph Pine, co-author of The Experience Economy, on the show to discuss the importance of delighting your customer, along with some powerful examples that will help you “Design the TIME the customer spends with YOU”. If you work with people, then this episode is for you.


Joey Vitale Copyright Law Podcast

S02.EP13 - Copyright & Trademark Law with Joey Vitale

Trademark law is tricky. And unsexy. But not anymore.

Come join trademark lawyer, Joey Vitale, who will teach you the ins and outs of trademark law so you can practice safe branding.

We break down the legal jargon in a way that actually makes sense, so you can stay safe and keep pumping out great work, without being worried of the consequences.


Sagi Haviv Podcast

S02.EP12 - Problem Solving with Sagi Haviv

Sagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand & business problems. We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark & visual identity system, presentation techniques that win, when & how to break the rules, and ultimately how to “problem solve”. 



S02.EP11 - Brand Discovery & Innovation with Jose Cabeller

Jose Caballer is a designer, strategist & creative entrepreneur. In this episode, we discuss CORE, brand strategy & innovation and how these tools can be used to help businesses achieve their goals. Plus, we’ll get a sneak peek into Jose’s latest project, The System.



S02.EP10 - Rebranding Strategy with Armin Vit

When should a brand, rebrand? What makes a good rebrand? How can you use strategy to ensure your brand’s rebrand is a success? Armin Vit answers these questions and more in this episode focused on Rebranding Strategy. Armin also reveals his design process, critiquing methodology, how he built a successful branding conference and shares some classic rebranding failures.


Mash Bonigala Just Branding Podcast

S02.EP09 - Building A Million Dollar Strategic Agency with Mash Bonigala

Mash Bonigala is a brand strategist & owner of Spellbrand, a brand strategy & design agency. Mash reveals his rollercoaster entrepreneurial journey of growing his first agency, going bankrupt, how we overcame these adversities and then how he built up his now, million-dollar agency, Spellbrand.

Mash shares all the techniques he has used to sell design & strategy over the years, with some compelling & unconventional methods that will be sure to blow your mind. You’ll be spellbound in this magical episode.


Logos VS Brands with Bill Gardner

S02.EP08 - Logos VS Brands with Bill Gardner

Bill Gardner joins Jacob Cass and Matt Davies to discuss the differences between logos and brands, Jennifer Aawker’s brand personality framework, the discovery process with clients, objectivity VS subjectivity, establishing design briefs, how to sell the value of branding, logo design trends and magic. Yes, magic!



S02.EP07 – Primal Human Desires with Nathan Hendricks

Nathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. In this episode, we explore primal human desires and how we can use that to create stronger brands.



S02.EP06 – Brand Building Mistakes with Jacquelin Lieberman

Listen in as we discuss the most common mistakes brands make as they grow & market their brand. This is a juicy episode, where we discuss the brand purpose, core values, uncovering brand truths, brand management, creating value and so much more.

David Benjamin - Cracking Complexity

S02.EP05 – Cracking Complexity with David Benjamin

David Benjamin, author of CRACKING COMPLEXITY: The Breakthrough Formula for Solving Just About Anything Fast. Listen in learn how to use systems to crack complex problems.

Natalie Nixon Podcast - JUST Branding

S02.EP04 – How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie Nixon

Natalie Nixon is the author of The Creativity Leap and in this episode, she shares her techniques to helping brands through the power of creativity. We tuck into some big ideas like how creativity leads to innovation, why a business needs more creative ideas, anthropology, design thinking and how being curious can create more value for organisations.

Lisa Hastings Podcast

S02.EP03 – How To Get Ideas with Creative Bravery with Lisa Hastings

Lisa shares her techniques and ideas in this space and shows how asking the right questions and digging into problems in a deeper way can lead to the solutions that add real value. Along the way she gives live examples from some of her work and inspires us with fresh ways of thinking. If you want ideas, this is the episode for you.

Denise Lee Yohn podcast

S02.EP02 – Brand & Culture Fusion with Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. In this episode, you will learn exactly that – how to integrate brand & culture into your company for massive success!

Kevin Duncan Podcast

S02.EP01 – The 7 Key Strategies Businesses Need with Kevin Duncan

Kevin Duncan is a business consultant and best selling author – known for his snappy no-nonsense wisdom packed books on business strategy. We dig into Kevin’s approach and his overview of 7 strategies businesses need to create to be successful: Commercial, Brand, Customer, Sales, People, Innovation and Communication.

Season One

Best of 2020 Just Branding podcast

Best of Season 1 – 2020

Listen in as we reveal our favourite outtakes from Season 1 of the JUST Branding Podcast in 2020, including branding insights from creative minds such as Marty Neumeier, Chris Do, Michael Johnson, Melinda Livsey, Michael Janda, Tom Ross, Rob Meyerson, Stephen Houraghan, Stef Hamnerlink, Tobias Dahlberg, Valerie Jacobs, Motto and more. Don’t miss this one!

Peter Wilken Podcast

S01.EP23 – How to Build Stronger Brands with Peter Wilken

Dolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy. Peter Wilken is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. We explore many bite-sized tools you need to build stronger brands.

Folkert Van Der Heide

S01.EP22 – Building FMCG Brands with Folkert van der Heide

What’s it like to build brands in the food and beverage industries? Folkert van der Heide shares his story brand-building for many years in this space. We dig into the story of his drink brand, Moj, why he created it, and his experiences creating a brand from scratch and bringing it to market. Folkert shares his approach and methodology – including how to create a product with a “big idea” behind it.

Michael Johnson

S01.EP21 – How to Make a Difference with Branding & Design with Michael Johnson

Michael Johnson is the founder and creative director of Johnson Banks, a design consultancy based in London. His company is known for how they define, then design, brands that make a difference and that’s what we discuss in this episode, as well as Michael’s incredible book “Branding in 5.5 Steps” which is focused on the branding process, from the lens of both strategy and design.

Valerie Jacobs

S01.EP20 – The Future of Branding with Valerie Jacobs

Look into Valerie Jacobs’ crystal ball and see what lies ahead for the future of branding. You’ll go back to the future, by following Valerie’s journey to becoming a master trend forecaster and how she uses these techniques to innovate & grow Fortune 500 brands.

How to grow real brands

S01.EP19 – How to Grow Authentic Brands with Dava Guthmiller

Dava Guthmiller, who spearheaded Uber’s branding, is founder and CCO at Noise 13, a branding & design agency in San Francisco. In this episode, you will discover what it takes to be an authentic “real brand” – one that is bold, honest and centred around emotional connections.

Philip VanDusen

S01.EP18 – Growth, Mentorship & Strategy with Philip VanDusen

Join Philip VanDusen as we discuss personal growth, mentorship and how to use the power of strategy, design and marketing to build bullet-proof businesses. Philip VanDusen is the founder of Verhaal Brand Design, a YouTube Star and has over 20 years experience in branding & design including roles like ECD at Landor.

Tom Ross & Mike Janda

S01.EP17 – Personal Branding with Tom Ross & Michael Janda

Grow your personal brand with confidence. Tune in with Michael Janda & Tom Ross as we explore what it takes to maximise your personal brand’s success! These “Biz Buddies” run multi 7-figure businesses and in this episode, you’ll hear the lessons they’ve picked up along the way.

Matt Watson

S01.E16 – Nike & Brand with Matt Watson

What does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his strong distaste for the Nike logo.

Tobias Dahlberg

S01.E15 – Brand Mastery with Tobias Dahlberg

Differentiation. Becoming the “only choice”. Disruption. Value. These are just some of the topics we touch on with Tobias Dahlberg in EP15 of the JUST Branding Podcast.

Kaye Putnam

S01.E14 – Psychology-Driven Brand Strategy with Kaye Putnam

In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.

Douglas Davis

S01.B1 – Design Education, Change & The Business of Design

In this bonus episode, we have Douglas Davis join us to discuss the current state of design education and what it takes to remain relevant as we evolve as creatives in these disruptive and turbulent times. We explore his book, Creative Strategy & The Business of Design as well as the future of design. There has never been a more timely episode.

Chris Do JUST Branding Podcast Cover

S01.E13 – Chris Do’s Biggest Mistakes, Failures & Regrets

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur. In this episode, Chris reveals his biggest mistakes, failures & regrets, plus how you too can overcome these adversities. We then dive into how to get paid more as a creative, how to move into brand strategy & sell it, Chris’s strategic branding process, the powers & pitfalls of the labels we put on ourselves and the quest for success.

Rudy Fernandez Podcast Cover

S01.E12 – Behavioural Marketing & The Strategic Branding Process

Rudy Fernandez walks through the strategic branding process of his creative marketing agency, Creative Outhouse, giving case studies & insights on how to better work with clients through problem solving, plus how you can use strategic thinking to help brands properly connect with their customers, through research and testing. Rudy also reveals his proudest projects in the realm of Behavioral Change, proving that “information is not motivation” when it comes to making users change their behaviour, and how you can can actually make others create change.

Working with Leaders - Motto Podcast

S01.E11 – Working with Leaders

Sunny Bonnell and Ashleigh Hansberger of Motto, a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” – the leaders, rebels & entrepreneurs who do things differently. You’ll find out how to build more purposeful brands by better connecting with your clients, plus exactly how you can use your “vices” as superpowers, backed up by personal stories of failure and courage.  

Mastering Brand Strategy

S01.E10 – Marty Neumeier on Mastering Brand Strategy

Join Marty Neumeier & Andy Starr on the JUST Branding Podcast as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers & businesses, plus how we can use Metaskills and agile strategy to create better brands.

Audio Branding Podcast

S01.E09 – Audio Branding with Drop Music Branding

Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in to discover why “good audio branding is invisible” and how you can stand out with audio branding.

Brand Strategy Workshops with Melinda Livsey

S01.E08 – Brand Strategy Workshops with Melinda Livsey

Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Go from being an “order taker” to brand expert.

Brand Archetypes with Stephen Houraghan, JUST Branding Podcast

S01.E07 – Brand Personality, Personas & Archetypes with Stephen Houraghan

Stephen Houraghan, brand strategist & educator, joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.

Brand Positioning and Naming with Rober Meyerson Podcast Cover Art

S01.E06 – Brand Positioning & Naming with Rob Meyerson

Positioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.

Stef Hamnerlinck JUST Branding Podcast Brand Purpose

S01.E05 – Brand Purpose, Mission, Vision & Core Values with Stef Hamerlinck

Stef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on brand mission, vision and core values.

JUST Branding Podcast Cover

S01.E04 – How to Sell Brand Strategy

Jacob Cass & Matt Davies discuss how to sell strategy, giving different perspectives on how to approach sales & the brand-building process. We dive into pricing methodologies, relationship building, metaphors and value ladders.

JUST Branding Podcast Cover

S01.E03 – Brand Strategy Tools

Jacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands.

JUST Branding Podcast Cover

S01.E02 – Benefits of Brand Strategy for Designers & Businesses

Jacob Cass & Matt Davies discuss the benefits of brand strategy for both designers and businesses using examples from their careers, including San Francisco and smaller local businesses.

JUST Branding Podcast Cover

S01.E01 – Design to Brand Strategy

Jacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast.

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