Vitra Aesthetics Clinic

Vitra Aesthetics Clinic Header

VITRA Aesthetics Clinic

Cosmetics, Injectables & Skin Care

VITRA Aesthetics Clinic, formerly The Aesthetic Room, is a medical spa in East Islip NY and they approached JUST Creative for a total rebrand as they were expanding from one location to five locations across New York.

The Problem

The aesthetic cosmetic industry is growing rapidly with medi-spas, plastic surgeons & cosmetic dermatology offices increasing daily. Customers have a plethora of choices but the quality ranges in safety and quality and as a consequence, the marketplace is confusing & often dishonest. Customer expectations are not being met, with sub-par quality and a lack of emotional connection, with customers often being treated as a number. 

Vitra was expanding and needed to differentiate. They needed a new strategy – one that would help them stand out in a crowded marketplace. They needed a new identity, better messaging and a higher purpose. One that would connect them with their customers on an emotional level.

The Solution

Customers need connection, reassuring education & their expectations managed. They need to know that they are being cared for by skilled professionals operating with honesty and respect.

The solution was to create Vitra – a multi-sensory experience with a focus on the care and attention to small details in the customer experience. Vitra’s brand platform increases self-confidence & self-acceptance through listening and creating emotional connections with clients.

Project Deliverables:

  • Brand Strategy (Brand Substance, Positioning, Messaging, Storytelling)
  • Naming
  • Logo Design
  • Identity Design
  • Website Design
  • Print Design
  • Social Media

Vitra’s New Brand Positioning

Glow with Confidence

For passionate, fun-loving individuals who desire to be the most confident version of themselves, VITRA provides an advanced non-invasive cosmetic multi-sensory experience that is emotionally connected and delivered with honesty, compassion and care.

Vitra Brand
Vitra Business Cards

Store

Vitra Storefront
Vitra Shop - Photo rendering by Julia Vin

Website

Vitra Website
Vitra About Page
Vitra Before After

Social Media

Vitra Social
Vitra Social Media Templates

Photography

Brand Strategy

Vitra Brand Manifesto
VITRA Goal Belief Purpose
Vitra Vision and Mission
Vitra Brand Values
Vitra Brand Language
Vitra Naming
Vitra Positioning
Vitra Aesthetics Clinic Before and After

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