VITRA Aesthetics Clinic
The aesthetic cosmetic industry is growing rapidly with medi-spas, plastic surgeons & cosmetic dermatology offices increasing daily. Customers have a plethora of choices but the quality ranges in safety and quality and as a consequence, the marketplace is confusing & often dishonest. Customer expectations are not being met, with sub-par quality and a lack of emotional connection, with customers often being treated as a number.
Vitra was expanding and needed to differentiate. They needed a new strategy – one that would help them stand out in a crowded marketplace. They needed a new identity, better messaging and a higher purpose. One that would connect them with their customers on an emotional level.
Customers need connection, reassuring education & their expectations managed. They need to know that they are being cared for by skilled professionals operating with honesty and respect.
The solution was to create Vitra – a multi-sensory experience with a focus on the care and attention to small details in the customer experience. Vitra’s brand platform increases self-confidence & self-acceptance through listening and creating emotional connections with clients.Project Deliverables:
- Brand Strategy (Brand Substance, Positioning, Messaging, Storytelling)
- Logo Design
- Identity Design
- Website Design
- Print Design
- Social Media
VITRA’S NEW BRAND POSITIONING
For passionate, fun-loving individuals who desire to be the most confident version of themselves, VITRA provides an advanced non-invasive cosmetic multi-sensory experience that is emotionally connected and delivered with honesty, compassion and care.