Ruff Club is a dog-friendly social club and contemporary pet care hub based in East Village, New York City. I had the pleasure of branding this new business from the ground up, creating their logo, overall look & feel and web site design.
The positioning of the brand shies away from the “boutique hotel experience” and instead, true to the East Village, offers a laid-back environment where dogs and humans are treated with dignity and respect but never pampered or infantilized.
Ruff Club is built on the idea that people can channel the love and humility their dogs provide, into new relationships and collective community engagement.
Ruff Club will be opening their doors very soon. I’ll share more photos once they become available.
Coffee Shop Restaurant, NYC
When Ammirati (the agency I work at) was asked to rebrand & refresh the iconic Coffee Shop restaurant in Union Square, our stomachs growled at the opportunity. We designed a sexy new website that visually reflected their 23 opening hours, both for the desktop and mobile.
Each of the 23 squares on their home page represents 1 hour of the day and a photo taken within that hour is randomly displayed each time the page is loaded. The website is scalable ensuring that screen sizes are used to their maximum potential. Viewing the menu and ordering online is just one click away too.
My role in this project was coming up with the 23 hour grid concept and the overall UX / UI design for the desktop and mobile versions of the site.
Au Natural In The Raw Facebook App
The Au Natural In The Raw app allows users to upload their own food photo, censor it, and then share their successful creation. Friends can then click on the shared photo and “reveal” the sweet creation via an interactive slider. Users can then share their own photo, view the Au Natural gallery and gain access to secret In The Raw recipes.
My role in this project was the interaction design for both the mobile & desktop versions of the Facebook application; including the overall architecture of the app, the user experience & user interface design. Designed & developed at Ammirati.
The mobile version can be seen here (must be viewed on a Mobile device):
The desktop version can be seen here:
Vero Water is the industry leader for the finest still and sparkling water and is based in Miami, USA. I created this logo / brand identity / bottle design back in 2009 however they’ve just had a photo shoot and thought I would share some of the new shots.
Another client, Appex, that I designed the brand identity for in 2009 has been expanding very fast. Here are some snaps showing their identity in use, from yo-yos, to soccer jerseys, to 8-foot high signage. Great to see it all come alive!
Prolo is the best way to add a product finder / store locator to your web site.
I was responsible for the user experience and user interface design for the actual product (see ‘View Prolo in Action’ section below) as well as the logo / branding and website design. The product was built at Ammirati.
Phil “Trust Me” Cass
Phil “Trust Me” Cass is Australia’s No.1 corporate comedy magician (and also my father). This is his new marketing website which I designed / branded for him.