I’ve had the pleasure of working on some awesome projects at NYC agency, Ammirati for the past year, including some of these recently launched projects, as shown below. I’ve been sharing shots a few shots on Dribbble over the past few months, but you can see them full size here. Let me know your thoughts!
Comedians In Cars Getting Coffee
This is Jerry Seinfeld’s new Web video series which features several of his well-known pals (including Larry David, Ricky Gervais, Colin Quinn and Alec Baldwin) driving in cars & getting coffee. I had the honor of meeting & working with Jerry in person on several occasions, who was relatively easy to work with – a good guy!
My role in this project included the UX and UI for the web & mobile site, the Facebook fan page, designing & hand drawing the logos, and the overall art direction. The site was developed in house at Ammirati.
As a disclaimer, the thumbnails below do not depict the order or even if that character will appear on the show.
Sweet’N Low is the zero-calorie sweetener in the little pink packet, that you will find in coffee shops all over the USA. This was a really cool web project that coincided with a fully integrated campaign (print, digital, video, website, social media) targeting women under 35 to spread the word that, in a world where sweeter is better, the iconic pink packet delivers amazing sweetness with zero calories.
The campaign positioned Sweet’N Low as the perfect addition to a wide range of drinks, not just coffee, with the goal of increasing consumption and regaining some of the shelf space lost over the years to the competition.
My role in the whole campaign was to do the UX and UI design for the whole site, as well all the digital touch points, including the skins and tabs for Facebook, Twitter and the rich media banner ads. The site was developed in house at Ammirati. The Sweeter The Better™.
Also check out the 15 second video commercial below. Make sure you turn on HD to see it in all its glory.
FXDD Frontier is an Institutional FX service provider that leverages its long standing relationships with banking institutions, technology vendors, and alternative liquidity sources to deliver best prices and execution via industry-trusted multi-bank trading technology. My role in this project was art direction, UX, UI and the interactive infographics.
Energy Kitchen takes the guesswork out of eating healthy with fast, non fat food. For this project I had to redesign the home page using their existing branding, which you can see below. The sub pages were designed previously by another designer.