When I was going through submissions for the Logo Of The Day website, the Design Encyclopedia logo was suggested and when I went to check out their website, I read the top three lines of their website and was pleasantly surprised that I could stay updated to their website “through their rss ass”. See the screenshot above or visit the website yourself.
Although this got a laugh out of me, I didn’t really think anything of it until I read that they were a division of Under Consideration and seeing though they know a thing or three about marketing I wondered if this little number was purely a mistake or a smart marketing move by the guys over at Under Consideration. Personally, I think it is a marketing ploy, and a clever one at that.
What makes me think so? The fact that there is a huge RSS watermark behind the text and the fact that the header hasn’t changed since 2006, however, I should note that on close inspection it does say RSS not ASS.
Update: Armin from Under Consideration had this to say:
I never noticed the ASS text until someone pointed it out literally after 30 minutes from when I uploaded that header image. Since then, every two or three months I get an e-mail from someone telling us about it. It takes five minutes to change the header but for some reason I now enjoy it being there. It’s like the arrow in the FedEx logo. Sort of.
Anyway, thought I would share this one with you and hey I guess the marketing ploy worked… I’ve written a blog post that has gone out to to 12 500+ subscribers and I’ve sent out a Twitter message to 6500+ followers which then got retweeted many, many times – Not bad, eh?
What’s your take? Smart? Dumb? Honest mistake? Vent your spleen.