The 2010 Logo Of The Year

The 2010 Logo Of The Year

2010 Logo Of The Year

After a week of voting on the Top Logo Designs of 2010 the voting has now closed and we are pleased to announce the 2010 Logo Of The Year…

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1st Place: Optimistic Beverages

Optimistic Beverages

Logo for an exploratory group hoping to start a craft brewery in Austin! (They did!)

Credits: Helms Workshop

2nd Place: Six Pixels of Separation

Six Pixels

Six Pixels of Separation blog.

Credits: TwistiImage

3rd Place: HACI


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Africa Children Initiative

The Hope for African Children Initiative (HACI) is a pan-African effort created to address the enormous challenges faced by millions of African children who have either been orphaned by AIDS or live with parents who are sick or dying from AIDS-related illnesses.

Credits: Unknown (Please let me know if you know)

Poll Results

2010 Poll Results

Thank you everyone for your votes! Also, please feel free to suggest a logo for your chance to win a Logo Of The Day award, or maybe even Logo Of The Year.

32 thoughts on “The 2010 Logo Of The Year”

  1. @Jacob Cass

    It’s not a logo for an existing company.

    Where is the art of thinking up a *pun* and then drawing it?

    I think all these (well meaning) logo awards make up the numbers with really clever and well executed *puns*. There is no company called “Optimistic Beverges”, and in my experience if there was, they would pass up this smart logo for just the words in *Arial Black* in a second.

  2. Daniel,

    I understand where you are coming from re the ‘pun’ logos, and I’ve talked about these ‘fake logos‘ before on this blog. Logo of the Day has a strict ‘No fictional logos’ rule for this reason, though we do allow unused proposals. As far as my knowledge goes, this particular logo was for a start up craft brewery which was later developed into Austin Beerworks.

  3. Hi Jacob,
    I definitely love our work! and the way you share your “adventure”!
    Plus, excellent discussion here.
    Congrats and keep on moving!
    Laura

  4. Interesting. Great concepts, but any graphic that requires colour, transparency, and three-dimensionality to work effectively is not really a logo. That said, I love the “Optimistic Beverages” concept, its application would just be far too limited in any use case beyond the computer screen.

  5. I don’t see why this would be considered a fake logo at all. It symbolizes a very real project, the proposal for a brewery. Isn’t that what a logo is meant for?

  6. Great post Jacob, my personal favourite was the magic custom software logo.

    Interesting debate with Daniel too. We all know design is about communication and problem solving, so if that’s true then it’s hard to praise fictional logos. As daniel says, it’s easy to come up with a pun then design a logo to match, the tough part of design is to come up with something really clever when the brand is boring and uninspiring.

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  8. In my point of view the logo “Six Pixels of Separation “is very nice and effective when compared to other things like optimistic beverages and HACI.

  9. Form my perspective, this logo is quite unique and innovative.it has a symbolic significance and representativeness.To be honest, it is wonderful.

  10. I love the “Optimistic Beverages” concept, its application would just be far too limited in any use case beyond the computer screen. thank u ..gud one

  11. this particular logo was for a start up craft brewery which was later developed into Austin Beerworks.

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