Rebranding an established brand is no easy task, but when done right the investment really does pay off or in some cases, quite the opposite. Below we look at some of the best and worst rebrands of recent times, as outlined by Oomph.
Best Rebrands of Recent Times
Burberry, Harley Davidson, McDonalds, Old Spice, UPS, Target, J.Crew, Starbucks, Microsoft, Airbnb, Comedy Central, Coke, Lego, PayPal
The Worst Rebrands of Recent Times
GAP, Mastercard, Tropicana, Pepsi, BP, Cardiff Football Club, Quikster, Royal Mail, Pizza Hut, Animal Planet, CapitalOne, SciFi, Aol, Kraft, London Olympics.
Do you have any favorite rebrands of recent times? Or maybe some failures to add?