Branding has the power to X10 the value of your product of service.
Consider the humble white shoe. With no brand attached, the shoe is simply a shoe. However, attach a brand’s logo on to it, and the perceived value dramatically increases. You’re suddenly aligning yourself with the top athletes of the world – you’re an icon! You’re a part of the tribe.
Simply put, branding increases value.
How could you increase the value of your product of service, simply by having a better brand…
- A memorable logo.
- A distinctive visual identity.
- A brand story that resonates with your customers.
- Positioning and messaging that works towards your goals.
Increasing perceived value is just one on many benefits of branding, but one of the most lucrative!
Don’t ever forget the POWER of branding!
What is the most powerful brand in your mind?!