I was approached by Dona Collins* to see if I would like an infographic design completed on the topic of my choice. After some consideration, I pointed her to Ogilvy’s ‘Top 100 Brandz’ document and after some discussion we decided to focus on the four consumer brand categories; fast food, luxury, soft drinks and retail.
Below you can see an infographic comparing the value of the top 10 brands in these categories, and then all of the brands compared together. The infographic also shows how each brand’s value has changed since the previous year.
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Click on the image below to see the infographic in full.
If you want more infographics, feel free to check out these infographic & visualisation blogs.
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*Dona Collins is a financial writer for CreditLoan.com, a part time blogger and an infographic designer.
Great tips for graphics..
Infographic comparison is looking good
I had never heard of Zara, weird. I like the clear relative picture these infographics present though.
Interesting to see what Coke has done and how strongly they have emerged out of the cola wars age.