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The 8 Types Of Graphic Design You Need to Know

The 8 Types Of Graphic Design You Need to Know

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What comes to mind when you think of graphic design? It would probably be games, movies, colors, patterns, and perhaps Photoshop.

While that’s true, if you delve deeper into industrial graphic design skills, you will see it’s a profession. Technical and creative skills are two main important things you’ll need to make graphic design your profession.

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Choosing graphic design as a career is interesting, but exploring graphic design especially when you’re a student has its challenges.

However, you should have a clear idea of what graphic design is all about.

For you to explore the world of graphic design, we have a detailed study of what graphic design is and the types of graphic design in this post.

 

The 8 Types Of Graphic Design You Need to Know

 


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What is Graphic Design?

Graphic and publication graphic design is a profession that combines images, colors, patterns, words, typography,  and special effects to provide information to the audience creatively. Graphic design involves creative problem-solving and communication skills to convey ideas through visual designs. Graphic designers use unique visual content to convey information depending on the user’s needs.

 

What are the Purposes of Graphic Design?

Graphic Designing Purposes
Graphic Design Purposes
  • Effective Communication

Graphic design is effectively communicating ideas and information to customers or users. This involves communication tools such as images and typography to convey information from the client to the user interface or audience.

  • Establish Visual Identity

Graphic design helps you reflect the client’s ideas and values by packaging graphic design establishing a visual identity. Designs can reflect thoughts, feelings, interests, and choices. Graphic design helps create our thoughts into images by packaging design and giving it an identity.

  • Acquires Trust from Customers 

Graphic design acquires trust from customers or through a brand’s visual identity brand identity. Graphic designers can manipulate customers into getting the product with their work. The final image or design the graphic designer produces should convince the customer to try the product.

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Types of Graphic Designs

When you choose to do graphic design as a career, you should know the various types of graphic design and the roles depending on your interests. Graphic designs are versatile and it is challenging to pick out randomly. This article features a detailed description of different types of graphic design fields for you to pick according to your interest.

 

1. Product Design

Product Design
Product Design

The definition of product design means the process of imagining, creating, and coming up with new product designs to meet the needs of the brand’s personality and customers. Product design happens when graphic design professionals combine customers’ needs with corporate design and business goals to help clients introduce new and successful products.

Product design involves roles and responsibilities such as researching, visualizing, defining specifications in a product, developing the aesthetic appeal quality of the product, creating print drawings, testing and developing product designs, and analyzing and communicating the design to the customer. These are the multiple aspects that come in a product design.

 

2. Branding Design

Branding Design
Branding Design

 

Branding is one of the major aspects of developing a company’s branding and visual identity. It helps you recognize your company through various ways such as logos, images, user interface graphic design, or color codes. Branding design means the process of creating a visual identity for a company or an organization in the form of design elements such as illustrations, logos, images, typography, and colors.

Branding design roles involve visual brand guidelines, identifying the target audience, brand development, illustrating logos, packaging designers using strategies with special elements for the brand, and reflecting the values of the client’s company through visual identities.

 

3. Advertising Design

Advertising Design
Advertising Design

We see advertisements almost everywhere and it is one of the main reasons companies sell products and why people meet their needs. Advertisements are one of the sources of conveying information and advertising design is the creation of unique concepts related to the information.

The primary purpose of advertising and marketing design is to sell products and services. However, advertising design clearly involves visual elements. Advertising designs create and produce visual and written content that contains information to the customers delivered by the clients. Clients can broadcast a certain product through advertising designs to customers.

 

4. Animation Design

Animation Design
Animation Design

Animation design is the process of making designs with special effects in various forms such as games, videos, movies, creating computer generated images (CGI), and social media posts. Animation designers draw an illusion of motion pictures and static images. This means if you want to become an animation designer, you need some technical skills.

You might think of movies and video games when it comes to animation designs. But there are various other roles an animation designer can perform. They include creating animated characters and objects. Animation designers mostly work on visual media projects.

 

5. Print and Publication Design

Print and Publication Design
Print and Publication Design

Print and publication designs are designing layouts for printed materials such as newsletters, magazines, books, brochures, and more. The print and publication designers collaborate with editors and publishers to create layouts, photography, typography, content, graphics, etc. Print and publication design also works with digital platforms such as social media, email marketing templates and blog posts.

It is important to create high quality designs when it comes to publication designs as they can reach out to customers directly. Colors, images, fonts, and content are a focus in print advertising graphic design and publication designs.

 

6. Environmental Design

Environmental Design
Environmental Design

If you love architecture and building models, environmental design is a perfect option for you. Environmental design labels environmental issues through developing programs, plans, architecture, and urban planning. Environmental design encourages the reuse of leftover materials to design sustainable products.

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Environmental designers design commercial, residential, and recreational areas. These areas include parks, gardens, residential areas, and public squares. Environmental designers promote healthy and an eco-friendly environment. These environmental designers work for both public and private sectors.

7. Website Design

Website Designs
Website Design

Website designs are designs that you find on the internet. Web designers plan and arrange online content with a focus on designing and developing websites. The components of website designs include web apps, mobile apps, search engine optimization (SEO) and other UI designs. When you build a website, web designs and web development are two important aspects of web design that you must consider.

Web designs should contain clear and obvious facts and possible solutions relevant to site visitors. Website designs should contain high quality images both graphic design and content. As long as your web designs are eye-catching and visually appealing, you will have an effective website.

 

8. Motion Design

Motion Design
Motion Design

Motion graphic design software involves creating graphic designs in filmmaking and video production with the use of animation and visual effects. Motion designs include films, videos, images, texts, gifs, video games, apps, and more. Technical knowledge is a must if you want to be a motion graphic designer specializing in. There are various types of motion graphics such as animated typography, animated logos, and animated graphic loops.

Motion graphic design style results in many technological improvements. One of the tools motion graphic designers use is Adobe After Effects. This software contains advanced features where you can create motion graphics easily.

 

 

Frequently Asked Questions

Is graphic designing hard?

It is not hard to learn graphic designing, but it requires creative thinking and technical skills.

What makes a good graphic design?

A good graphic design contains information, readability, communication, an ability to convince customers efficiently and seeking the reader’s attention to key information.

Is graphic design art?

Graphic design is a process that combines art and technology creatively to communicate information to potential customers or to a particular target audience.

Is graphic designing a good career?

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Graphic designing could work best for creative thinkers, art lovers and good communicators.

What is basic graphic design?

The basic elements of graphic design are line, shape, color, texture, type, space and image.

The 8 Types Of Graphic Designs – Conclusion 

Graphic design is a fun and exciting thing to work on as you need not be a pro to create basic graphic designs. Graphic designs contain seven basic aspects, color, shape, texture, type, space, image, and line. This article listed out these most motion graphic design elements and design types for you to take a glimpse of which one will work out for you. If you can work well on these elements, you will eventually understand which specific type of graphic design you are looking for and show interest in as a career choice.

What comes to mind when you think of Graphic design? It would probably be games, movies, colors, patterns, and photoshop,. While that’s true, if you delve deeper into environmental graphic design, you will see it’s a profession. Technical and creative skills are two main important things you’ll need to make graphic design your profession.

Choosing graphic design as a career is interesting, but exploring graphic design especially when you’re a student has its challenges. However, you should have a clear idea of what graphic design is all about. For you to explore the world of graphic design, we have a detailed study of what graphic design is and the types of graphic design in this post.

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