I recently got hold of Alex Mather’s new eBook ’10 Steps to Powerful Online Self Promotion for Creatives*’ (review copy) and although I didn’t have time to read it front to back, I thoroughly enjoyed looking through each of the chapters and from what I saw, it was definitely worth sharing.
Update: This eBook is no longer available
Alex describes his book as “an in depth guide to effective marketing, winning regular clients and making sales using the Internet” and it has already received some great reviews from notable figures in the creative industry, some of the testimonials are listed below:
Mathers’ online book, “10 Steps to Powerful Online Self Promotion for Creatives” is all you’ll ever need to become an expert yourself. He dispels the outdated “filthy lucre” myth to which artists have long clung & replaces it with the tools to give you confidence in your ability to promote yourself with integrity. I’ve never encountered a more valuable or thorough guide to promotion.
Jerelle Kraus, Former New York Times Art Director and Author
Alex Mathers has mastered the methods for effective self-promotion in the creative world. As we all know, most creative talent goes unnoticed. In ’10 Steps to Powerful Online Self Promotion for Creatives’, Alex provides invaluable insights that are practical and illuminate the path to getting the respect you deserve.
Scott Belsky, Founder of Behance, The 99%, and Author of ‘Making Ideas Happen’
…what truly makes ’10 Steps’ a gem is the tremendous amount of common sense within this book, which further makes it a reliable and powerful reminder that gets you thinking…
Alex Goh, Founder and Director at Design Taxi
Get Your Discount
Although I can’t say much more about the book, I do highly recommend registering your email* on their website so you can decide later if the book is for you. By registering, you will also get a rather large discount once the book is launched on March 10th. It will be on sale for $39 to the regular public and $27 for those early buyers. Quite a small price for the valuable information inside.
An Interview with the author: Alex Mathers
Rather than just posting about the book, I thought a quick interview would give you a behind-the-scenes look at who and what Alex Mathers is all about.
1. Can you tell us a little bit about yourself?
I’m a freelance illustrator and designer based in London, UK and write two blogs. One is Ape on the Moon, which focuses on contemporary illustration styles and techniques, and the other is Red Lemon Club, a blog with discussions and interviews covering online self promotion methods for creatives. I have a background in geography at university, but decided to return to my interest in design when I finished the course. You’ll probably see my interest in physical geography coming through many of my illustrations.
2. Why did you decide to set up Red Lemon Club?
I put the site together after a year of freelancing with the idea of using the blog to share the knowledge I had accrued in learning about online self promotion methods. I knew there was little information available at the time aimed specifically at creative professionals in marketing themselves, and wanted to help the community as well as focusing my own efforts in promoting myself
3. What do you think the biggest difficulty that creative professionals face in promoting themselves?
I think there are two main issues. Firstly, in the face of increasing competition, creatives need to work more on making themselves unique and on building credibility as experts in their fields so that clients find them and take notice. Secondly, creatives lack the more technical know-how of using the most powerful tool available to them, which is the internet. They need a system to be able to use the web in such a way as to market themselves and their work in the most effective way possible.
4. Tell us some more about the book you have just finished.
The book is called ‘10 Steps to Powerful Online Self Promotion for Creatives*’ and has been six months in the making, based on a lot of previous research. The 223-page book is a no-fluff step by step guide detailing exactly how creative freelancers, but also professionals from all fields, can effectively use the internet to make big strides in their promotional efforts. This includes greatly increasing your chances of getting hired regularly by high caliber clients and making more sales. The book has received a lot of interest so far, and I’m very excited about it.
For a further insight into Mathers and his new upcoming book, check out his Q&A session over on his blog or register now to get your discount*.
Other Books I Recommend
- The Unlimited Freelancer* – I wrote a review of this book here.
- Digging Into WordPress* – An extremely extensive guide to everything WordPress.
- Recommended Design Books: Part 1, Part 2
- Recommended Logo Design Books
Recently Bought Books
- Logo Design Love Book by David Airey
- Box, Bottle, Bag by The DieLine
- MyOwnBusinessCard Vol 1. by Design & Design (my card appears in this one)
- Typeface: Classic Typography for Contemporary Design
- Smashing Book by Vitaly Friedman.
Does a book such as this interest you? How do you go about promoting yourself?