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10+ Best Video Marketing Tools in 2024 — Everything You Need!

10+ Best Video Marketing Tools in 2024 — Everything You Need!

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When it comes to video marketing, most of the time, a good video is determined by its content. That said, it never hurts to make use of the best video marketing tools for brand promotion.

When it comes to brand promotion for smaller firms and tools to help with this, we’d recommend that branding consultants and the branding teams work for their team and with good equipment to create impressive finished products.

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That said, if you have the budget, we would strongly recommend that you consider outsourcing your branding process to a branding or brand design firm that can pitch you ideas and help curate both color palettes and cinematography that can work best for your brand requirements.

Regardless of how you choose to go about it, video marketing is a great way to establish your brand image and rank on Google for competitive keywords. For those interested, we’ve gone ahead and compiled a list of the best video marketing tools to keep you well informed.

What Are Video Marketing Tools?

Video marketing tools are anything that aids in the process of creating and promoting videos that encourage engagement and awareness of a brand, this includes both software and hardware.

Video marketing tools cover a wide range of software and gadgets that go into creating and ensuring that the video marketing process looks both aesthetically appealing and cohesive with the company’s objectives.

How Do You Use Video Marketing for Brand Promotion?

When it comes to video marketing in brand promotion, promotional videos essentially help create and promote brand goals, ideas, and objectives, keeping in mind the long-term view of what the brand wants to stand for.


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Brand promotion through video marketing can be anything from a campaign to promote a new product line to raising awareness of the CSR (Corporate Social Responsibility) the company has undertaken.

Video marketing in brand promotion is a powerful tool, especially when paired with social media, and it can do wonders in building an idea around the brand.

10+ Best Video Marketing Tools in 2024

  1. Adobe Premiere Pro — The best software for video marketing promotions
  2. Movavi Unlimited  — One of the best Adobe alternative video marketing software
  3. Apple MacBook Pro 2023 — The best laptop overall for video editing
  4. Dell G5 15 SE — The Best Windows laptop for video editing
  5. Sabrent 10-Port USB Data Hub — The best USB hub for editing videos
  6. Samson G-Track Pro Microphone — The best microphone for recording voiceovers
  7. Sony A7III — The best video camera for brand promotion
  8. UBeesize 16” LED Ring Light Kit — The best lighting setup for vlog settings
  9. Neewer Photography Studio Lighting Kit — The best professional lighting setup
  10. VEED.IO — A user-friendly and versatile online video editing option

 

10+ Best Video Marketing Tools (Software & Hardware)

1. Adobe Premiere Pro

Adobe Premiere Pro Interface
Adobe Premiere Pro Interface. Image credit: Adobe

The best software for video marketing promotions

One of the most popular video editing software programs for high-quality videos, Adobe Premiere Pro is a great choice to work with.

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From our experience, this timeline-based video editing software is perfect for impressive audio mixing, as well as importing video effects and several other audio effects you may want to work with. When it comes to a practical video marketing tool, we’re confident that Premiere Pro is the apt choice for well-polished videos that can be rendered to resolutions suitable across various platforms.

Capable of running additional plugins, we guarantee that this software is perfect for creating YouTube, advertisement, and branding videos that have smooth transitions with several audio layers for detailed mastering.

Premiere Pro is suitable for video marketing as it can integrate well with other Adobe software like After Effects and Animate to create videos that have a nuanced and professional touch to them.

 

2. Movavi Unlimited 

Movavi
Movavi. Image credit: Movavi

One of the best Adobe alternatives for video marketing software

When it comes to marketing tools for brand promotion, we consider Movavi Unlimited as a complete package at an affordable rate.

Although Adobe CC is likely the best for editing videos, it does come with a huge learning curve. Meanwhile, from our experience, Movavi is a great and affordable alternative that requires minimal technical know-how to work with.

When it comes to video marketing tools, we think that this capable but easy-to-use software is perfect for all the marketing and promotional videos that you may work on. We found that this package includes video editing, screen recording, photo editing, and even video game capture capabilities.

So for video marketing, it’s safe to say that this software is a powerful tool to work with when working on and compiling a finished product. You can also see more of our top Adobe alternatives here.

 

3. Apple MacBook Pro 2023

 

Apple MacBook Pro 2021
Apple MacBook Pro. Image credit: Apple / Amazon

The best laptop for video editing overall

CPU: Apple M1 Pro chip | Graphics: Apple 14-core GPU or Apple 16-core GPU | RAM: 6GB | Screen: 14 inches | Storage: 1TB SSD

When it comes to the best laptop for video editing, the Apple MacBook Pro 2023 is a great option to work with.

Apple has intuitive GUI technology that keeps your system from overloading when rendering more complex and RAM-heavy files. While most Windows computers do a great job meeting the requirements, Apple computers crash a lot less frequently when using demanding video design software.

The Apple MacBook Pro comes with a 1TB SSD for quick file processing and also makes use of  6GBs of RAM, along with a 16-GPU to keep the editing process running smoothly. Working on marketing material and brand promotion can be challenging.

A lot of the time, you’ll have to create several video iterations and renditions, which can be overwhelming if you don’t have the right system. Other than this, the MacBook Pro comes with impressive battery life, a speaker system with special audio capabilities, and a mini-LED screen.

If you’re looking for the best laptop for video marketing and brand promotion, the Apple Macbook Pro certainly takes the cake.  If you’re looking to invest in video marketing tools that pay off, the Macbook Pro does this above and beyond.

 

Latest Price on Amazon:

Sale
Apple 2021 MacBook Pro (16-inch, M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 1TB...
  • Apple M1 Pro or M1 Max chip for a massive leap in CPU, GPU, and machine learning performance
  • Up to 10-core CPU delivers up to 2x faster performance to fly through pro workflows quicker than ever
  • Up to 32-core GPU with up to 4x faster performance for graphics-intensive apps and games
  • 16-core Neural Engine for up to 5x faster machine learning performance
  • Longer battery life, up to 21 hours

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4. Dell G5 15 SE

Dell XPS 15 7590 Laptop
Dell XPS 15 7590 Laptop. Image credit: Dell / Amazon

The best Windows laptop for video editing

CPU: AMD Ryzen | Graphics: AMD Radeon RX 5600M | RAM: 8GB | Screen: 15.6 inches | Storage: 512GB SSD

In our expert opinion, Dell does an outstanding job when it comes to high-performance laptops. The Dell G5 15 SE is a laptop with fantastic video processing and rendering capabilities.

Using videos for brand promotion often entails going through bulky work files and having a device with impressive RAM performance. Luckily, we’re confident that the Dell G5 15 is perfect for the job.

Although there are many higher-end laptops out there, the Dell G5 has 8GB RAM and 512GB SSD which means you don’t have to worry about much, provided that you keep a watchful eye on your storage.

Furthermore, we found that the 15.6-inch display covers 108% of the sRGB color gamut, and the battery on this laptop lasts a little over 7 hours. So, if you’re looking for the best Windows-based video marketing tool for editing, this one is a perfect choice.

 

Latest Price on Amazon:

 

5. Sabrent 10-Port USB Data Hub

Anker USB 3.0 SuperSpeed 10-Port Hub
Sabrent  USB 3.0 SuperSpeed 10-Port Hub. Image credit: Anker / Amazon

The best USB hub for editing videos

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Connection: USB | Number of ports: 10 | Size: 1.73 x 5.71 x 0.91  | Max transfer speed: 5 GBPS

Editing videos, recording audio, and rendering the finished product after transferring the raw files from a camera can be a tedious process. That’s why we’d strongly recommend you make use of a USB hub.

Although not particularly flashy, we understand that USB hubs can do a great job of making your system a lot more accessible. In our opinion, the Anker 10-Port USB Data Hub is the best given its simple design and practicality. When working a large volume or even when trying to be efficient, this can be quite an effective tool for your video marketing process.

With a max transfer speed of 5 gigabits per second, this compact USB hub is a great one to make use of. It works effectively when routing multiple devices to a single laptop or computer, all at an affordable price. That said, if you’re looking for a USB hub with support for Thunderbolt 3, you should check out our best docking stations for Macbook Pro article.

 

Latest Price on Amazon:

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SABRENT 10-Port 60W USB 3.0 Hub with Individual Power Switches and LEDs, includes 60W 12V/5A Power...
  • 10-USB 3.0 ports allow data transfer speeds up to 5Gbps
  • Sync Card Readers, Phones, Hard Drives and other USB peripherals
  • Power switches with Blue LED to indicate power status for each port
  • Fashionable mirrored surface with a compact design
  • Plug & Play: No driver installation required

 

6. Samson G-Track Pro Microphone 

Samson Technologies G-Track Pro
Samson Technologies G-Track Pro. Image credit: Samson Technologies / Amazon

The best microphone for recording voiceovers

Connection: USB | Polar pattern: Omnidirectional, Cardioid, Bidirectional| Includes: Microphone and stand

If you’re looking for the best microphone to record a voiceover for brand promotion, the Samson G-Track Pro microphone is our top recommendation. In our opinion, it can be a practical and reliable marketing tool for creating marketing videos. This professional USB microphone also doubles as an audio interface if required.

Based on our experience, the G-Track Pro has a ¼-inch audio input and does not require additional software to operate. The port allows the microphone to work as a two-track audio mixer. This affordable microphone allows you to work with an additional microphone without a mixer.

Working on promotional work, regardless of whether it is tutorial videos or vlogs, requires you to use a high-quality microphone. Hence, this imprecise model from Samson G-Track Pro microphone is a great option to work with.

 

Latest Price on Amazon:

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Samson G-Track Pro Professional USB Condenser Microphone with Audio Interface
  • All-in-one professional USB microphone with audio interface
  • Dual 1" (25mm) large-diaphragm condenser capsules
  • Cardioid, omnidirectional and birdirectional pickup patterns
  • Front panel Mic gain control
  • 1/4" instrument input

 

7. Sony A7III

Sony A7III
Sony A7III. Image credit: Sony / Amazon

The best video camera for brand promotion

Weight: 1.35lbs | Video resolution: 4k 120p / 4K UHD 2160p | Features: S-Cinetone picture profile, Fast Hybrid AF

When it comes to shooting the best 4k videos in pristine image quality, the Sony A7III is likely the best option under $3K.

Although there are several more affordable alternatives out there, the A7II is a great choice for brand promos. With amazing resolution, this is one of the video marketing tools that are undoubtedly worth the investment.

For promotional footage, it is important to ensure that your videos are in high-definition. The Sony A7III is an impressive camera that allows up to 120 fps of video.

Capable of recording high-definition videos and impressive crisp images for brand promotion, the A7III is a great choice for creating marketing materials.

 

Latest Price on Amazon:

Sale
Sony a7 III ILCE7M3/B Full-Frame Mirrorless Interchangeable-Lens Camera with 3-Inch LCD, Body...
  • Advanced 24.2MP BSI full frame Image Sensor w/ 1.8X readout speed.Aspect Ratio - 3:2, Headphone Terminal : Yes (3.5 mm Stereo minijack), Mic Terminal : Yes (3.5 mm Stereo minijack). Brightness Control...
  • 15 stop dynamic range, 14 bit uncompressed RAW, ISO 50 to 204,800. Compatible with Sony E mount lenses. Can be connected via Bluetooth with smartphones featuring (as of the date of release)- Android...
  • Up to 10fps silent or mechanical shutter with AE/AF tracking. Battery life (Still Images): Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor), battery life (Movie, continuous recording):...
  • 693 phase detection / 425 contrast AF points w/ 93 percent image coverage. Focus sensor: Exmor R CMOS sensor
  • In the box: Rechargeable battery (NP FZ100), AC adapter (AC UUD12), shoulder strap, body cap, Accessory shoe cap, Eyepiece cup, Micro USB cable. Metering type: 1200 zone evaluative metering

 

8. UBeesize 16” LED Ring Light Kit

UBeesize Ring Light Kit
UBeesize Ring Light Kit. Image credit: UBeesize / Amazon

The best lighting setup for vlog settings

When it comes to filming videos and capturing photoshoots, especially when it is in smaller room settings, the UBeesize is an excellent ring light to work with.

Although its usage panders more toward vlogs and clips recorded on smartphones, this device is certainly not one to be underestimated.  Although ‘not what you immediately think of when you consider video marketing, this lighting kit can be a total lifesaver.

With lighting settings that you can control via remote, the UBeesize lighting kit has three different lighting settings and over ten light intensities to help users improve the lighting needed to plan and record their videos.

Although it can be slightly hard to adjust to at first, this lighting kit proves to be both a practical and affordable option for recording promotional tutorials and other videos.

 

Latest Price on Amazon:

UBeesize Ring Light Kit: 17.5” Led Ring Light with Wireless Control, Professional Bi-Color...
  • Professional LED Ring Light- UBeesize newly launched 17.5'' ring light combines all desired functions with a smart appearance, it also provides powerful lighting options of adjustable color...
  • Intelligent Control Features-The LED ring light features a touch panel and a wireless control remote, allowing you to adjust accurate light settings and switching the color temperatures or brightness...
  • Extendable & Durable Tripod Stand-Our ring light comes with a premium tripod that can stay steadily at any height between 17'' and 65''. The high-quality stable tripod can be adjusted to any height...
  • Powerful Compatibility-The selfie ring light kit includes a 360° rotatable phone holder for portrait mode (vertical) or landscape mode (horizontal) for the best selfie positioning. It is compatible...
  • 【Package Contents & Warranty】 1 x 16'' Ring Light; 1 x 65'' Tripod Stand; 1 x Phone Holder; 1 x Wireless Remote Control; 1 x AC/DC Adapter. UBeesize proudly provides 1-year after-sale service....

 

9. Neewer Photography Studio Lighting Kit

Neewer Photography Studio Lighting Kit
Neewer Photography Studio Lighting Kit. Image credit: Amazon / Neewer

The best professional lighting setup

The kit includes: 200 cm Light Stand | (2) Single Head Light Holders | (4) 45W CFL Daylight Bulbs | 84cm Umbrella | (2) 24″ x24″ Softboxes | (1) 1.8 x 2.8M/6 x 9 ft Musline Backdrop (Black, White, and Green) | (6) Backdrop Clamps | (1)2.6M x 3M/8.5ft x 10ft Background Stand Support System | (1) Carry Bag for Background Support System | (1) Carry Bag for Continuous Lighting Kit.

If you’re looking for a more elaborate lighting set-up for recording or shooting promotional videos, the Neewer studio lighting kit is a suitable and professional option to work with.

Although it is technically designed for photoshoots, this lighting kit has a green screen, as well as powerful lighting that can be practical when working on video projects. This is one of the few video marketing tools that can come in handy for photoshoots and most videos you choose to shoot.

Although better suited for more minimalistic video content, this lighting kit from Newer is both sturdy and has an adjustable height range.

Other than this, this lighting kit also comes with an affordable choice, making it the perfect choice for your professional photography and minor filming needs.

 

Latest Price on Amazon:

NEEWER Complete Photography Lighting Kit with Backdrops: 8.5ftx10ft Backdrop Stand/800W Equivalent...
  • KIT INCLUDES: (4)79inches Light Stand; (2)Single Head Light Holder; (4)45W Light Bulb(total equivalent to 800W regular incandescent bulbs); (2)33inches Umbrella; (2)24x24inches Softbox; (3)6x9 ft...
  • (4)LIGHT STAND AND + (1)TRIPOD: Solid safety 3 legs stages,capable for stable, heavy duty work. Quick single action locks provides fast precision height adjustment; (2) Single head light holder allows...
  • (2)UMBRELLA WITH BULBS: The 33inches white translucent umbrella can soften, broaden and diffuse the light output of any tungsten or studio flash source. Each 45W day light studio light bulb is...
  • (2)SOFTBOX + 42inches 5-IN-1 REFLECTOR: (2)24X24inches Softbox diffuses the light and gives you perfect even lighting when you need for the best shots possible. With E27 socket, you can directly...
  • BACKGROUND SYSTEM KIT: (3)6x9 ft fabric Backdrop(Black, White and Green); (6) Backdrop Clamps; (1)8.5ft x 10ft Background Support System: The background kit is ideal for television, video production...

 

10. VEED.IO

VEED.IO User Interface
VEED.IO User Interface. Image credit: VEED

A user-friendly and versatile online video editing option

You can get started with this online video editing software by discovering new tools and using them when editing your videos.

VEED.IO has a user-friendly interface and has proven results that help you build your audience, increase engagement, and improve your video editing skills. Some of the coolest features of the VEED.IO are:

Features of VEE D.IO :

  • The video editor transition feature lets you add transition effects to your video clips for free. You can pick your favorite transition style to add to your video.
  • With VEED.IO, you can add video overlays in just one click. You can also add camera filters to get the look you want for your video.
  • What’s more fun than doing a video podcast? This software offers the easiest way to go live and record high-quality video podcasts and remote interviews.

 

Frequently Asked Questions

What is one of the best video marketing tools for brand promotion?

We'd recommend Adobe Premiere Pro for the best detail oriented work. Premiere Pro is an industry standard and works well with other creative applications from Adobe. That said, Movavi is also a good alternative for those with less know-how.

What is the best laptop overall for editing promotional and branding videos?

Apple Mackbook Pro 2021 is the best laptop for editing videos for brand promotion.

What is the best 4k camera for video marketing?

Sony A7III is a great 4k camera for filming brand promotions, testimonials, and promotional video footage.

What is the best microphone for recording voiceovers for promotional videos?

The Samson G-Track Pro microphone is a great microphone for podcasts, as well as recording voiceover work for video marketing brand promotions.

What is the best USB hub for video editing?

Anker 10-Port USB Data Hub can really come in handy when working with multiple devices to create your promotional videos.

 

The Best Video Marketing Tools (Hardware & Software) Summary

Video marketing tools are limitless when it comes to creating and putting your own brand’s videos together. Making sure you have the right software and equipment is of paramount importance. That said, if you feel like any of these items are above or below your desired price range, we would strongly recommend you check out some related articles for more variety.

Tackling video marketing can be daunting at first, but when it comes to ranking on Google and establishing your brand, image videos are one of the best channels to work with. That said, we have covered quite a few tools to help you out on your brand promotion journey, and we hope that you have a slightly better idea about what to look out for.

Do you agree with this list? Let us know in the comments below!


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