The aesthetic cosmetic industry is growing rapidly with medi-spas, plastic surgeons & cosmetic dermatology offices increasing daily. Customers have a plethora of choices but the quality ranges in safety and quality and as a consequence, the marketplace is confusing & often dishonest. Customer expectations are not being met, with sub-par quality and a lack of emotional connection, with customers often being treated as a number. 

Vitra was expanding and needed to differentiate. They needed a new strategy – one that would help them stand out in a crowded marketplace. They needed a new identity, better messaging and a higher purpose. One that would connect them with their customers on an emotional level.

Customers need connection, reassuring education & their expectations managed. They need to know that they are being cared for by skilled professionals operating with honesty and respect.

The solution was to create Vitra – a multi-sensory experience with a focus on the care and attention to small details in the customer experience. Vitra’s brand platform increases self-confidence & self-acceptance through listening and creating emotional connections with clients.

Project Deliverables:

• Brand Strategy (Brand Substance, Positioning, Messaging, Storytelling)
• Naming
• Logo Design
• Identity Design
• Website Design
• Print Design
• Social Media