It’s 2024, and TikTok is still at the forefront of the most popular social media platforms. TikTok has stayed a hotspot for viral content for years now – but, with increased competition, simply creating content isn’t enough. This is where video editing steps in.
Video editing plays an extremely important role in determining how effective your content is, distinguishing it from the millions of other videos that flood the platform every day.
Today, we’ll try to show you exactly how you can use video editing to your advantage when creating TikToks.
How to Get More Followers on TikTok – 6 Key Tips
1. Use Powerful Editing Tools
With over a billion users globally, TikTok is the hottest place for aspiring content creators. The platform may have started as a lip-syncing app but has evolved to become so much more, and creators from all niches visit TikTok in search of their audiences.
However, all videos, no matter their type, need quality editing to make it big on the platform – and for that, you’ll need a video editing app.
CapCut is a free online video editor with a user-friendly interface that makes it easy for both beginners and experienced users to create, trim, split, and otherwise edit compelling videos.
For users who want a quick and polished video that’s trendy, CapCut’s templates can be applied to create popular videos with minimal effort. The best part? It’s absolutely free!
2. Stay Updated with the Latest Trends
Trends are everything on TikTok. Staying on top of them is extremely important – you don’t want to be posting irrelevant content and be late to the party.
This includes editing trends, such as creating seamless transitions, using a range of filters and effects available, or color grading your video to set a mood.
Remember that TikTok is as much about audio as it is about the video – use trendy background music along with voiceovers or other sound effects to add depth to your videos.
Before publishing your TikTok, make sure the audio is perfectly in sync with the visuals – even a small mismatch can be jarring for viewers and tank your reach.
3. Optimize Video Length
Finding the right length for your content can be difficult, but it’s crucial to beat TikTok’s algorithm and get recommended to as many people as possible.
While TikTok now allows videos up to 10 minutes, it doesn’t mean you should always use up the full length.
Short and snappy content is still king on TikTok. For comedic videos or dance challenges etc., keep the videos between 15–30 seconds for the best results.
Keep in mind that this doesn’t mean that long-form videos are worthless – educational videos or videos that narrate a story can use the longer format and still be beneficial.
Try to include variety into your content and post both short- and long-form videos.
4. Add Engaging Captions and Text
Text on video has two main functions. First, it communicates with the viewer when audio isn’t an option (or if the viewer is hearing impaired). Second, it makes the video more engaging.
When adding text to your videos, you can try making it dynamic instead of simple static text. This means adding effects like bouncing, zooming in and out, fading, and featuring different colors.
It keeps the viewer’s eyes on the video, but make sure you don’t overdo it and make the subtitles incomprehensible. Use simple fonts for clarity and readability.
You can also utilize CapCut’s AI-powered speech-to-text functionality to automatically generate subtitles from your own narration.
They also offer a range of other AI-based tools to improve your video content, including an AI video upscaler that can take your content from low resolution all the way to glorious 4K without losing quality.
5. Quality Over Quantity
With TikTok’s algorithm, sometimes less is more. Invest in a good camera setup, even if it’s just a high-end smartphone.
Crisp visuals can set your content apart from others – you can use online tools to bump your content to a higher resolution if you don’t want to commit to a better camera yet.
Consistency is everything on TikTok. Your content should be following a set of principles that define your online presence. This includes a color palette or theme, but also content types, hours of publication, length of your content, and niche. If you want to be recognizable on TikTok, you need to have your own style.
6. Collaborate and Remix
The duet and stitch features on TikTok are a great way to boost your followers. You can duet with popular creators, and while it doesn’t guarantee going viral, it can expose your content to a wider audience.
You can also add snippets of other videos to add context to yours, or comment on other people’s content and provide a fresh perspective.
In the vast depths of TikTok, video editing can be your flashlight. Content is still king, but the way you present it determines your success on the platform more and more.
Don’t be afraid to experiment – the more you do, the closer you get to perfecting the art of creating TikToks.
Frequently Asked Questions
How can one keep their edited TikTok videos trendy?
One should stay updated with the TikTok trends by following hashtags and exploring popular challenges; add popular effects, music, and transitions to enhance the videos. Also, engaging with TikTok communities can help in expanding one's reach. Lastly, maintain consistency in posting.
List a few video editing techniques that work well for TikTok.
Quick cuts, engaging captions, and captivating intros will certainly grab the viewer's attention and keep them coming back for more.
How frequently should I post TikTok videos?
You must maintain consistency while posting your TikTok videos. Aim for a regular posting schedule, say daily or weekly, to keep your audience engaged.
Edit Your Way!
Start by mastering the art of video editing to grow your follower count on TikTok.
Keep an eye on the trends, embrace creativity, and engage your audience to gain followers and stand out among other TikTok users.
Start editing your content today and watch your “following” status soar.