Shutterstock Statistics — Earnings, Users, Growth (July 2024)

Shutterstock Statistics — Earnings, Users, Growth (July 2024)

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In my opinion, Shutterstock is one of the best stock photo websites. They consistently set the bar high with their innovative approach to the microstock model.

With an impressive library of 434 million royalty-free images, they offer an extensive selection to cater to diverse creative needs, all at incredibly affordable prices.

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With that in mind, I wanted to take a closer look at Shutterstock’s statistics to understand how they grew so significantly over time.

For those unaware, their stock photo subscription plans allow you to secure images for as little as $0.26 each.

Additionally, Shutterstock extends its offerings to include stock videos, music, and sounds, as well as a treasure trove of editorial photos.

In this article, we will uncover vital Shutterstock statistics that illuminate its ranking, revenue, net income, competitive landscape, and other vital metrics. These insights will provide a comprehensive view of the company’s performance and place in the stock media industry.

Also, don’t miss to check out my review comparing Shutterstock vs iStock.

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Shutterstock’s Marketshare is 22% (BuiltWith)

  • Shutterstock holds the top spot as the image provider for the most popular one million websites globally. ( BuiltWith )


  • Shutterstock ranks among the top three image providers on the entire internet. ( BuiltWith )
  • In the last three months, Shutterstock’s category ranking has slipped from 5th to 7th. ( SimilarWeb )

Shutterstock’s Category Ranking

Shutterstock’s Revenue is projected to be $967.83 million by 2024.

  • Shutterstock’s revenue has surged by 56.46 percent since 2016 and is projected to double by 2024.
  • Over time, Shutterstock’s revenue has experienced a steady increase, with the most significant boost occurring in 2021 at 16.01 percent and the smallest uptick in 2020 at 2.48 percent.
  • The company is anticipated to achieve a revenue milestone of $967.83 million by 2024.
  • The cost of revenue is predicted to reach $305 million in 2022 and is expected to rise to $341 million by 2024.

cost of revenue

  • Subscriptions contributed significantly to Shutterstock’s revenue in 2021, accounting for $317.50 million, which is 41.05% of the total revenue.
  • On average, each customer spent $36 annually.

Shutterstock has 1,140 employees

  • Number of employees at Shutterstock: 1,140.
  • It is predicted that the number of employees at Shutterstock will remain relatively stable. By 2024, it is estimated that Shutterstock could have around 1,155 employees.

Shutterstock has over 434 million stock photos, vectors, and illustrations (2024)

Shutterstock is primarily recognized for its extensive collection of stock images and footage, but it also offers licensing options for a diverse range of content types. As of 2024, Shutterstock’s library encompasses:

  • 434 million stock photos, vectors, and illustrations.
  • 29.2 million stock videos.
  • 30,500 music tracks.
  • 386,000 templates.

Shutterstock's Library

Shutterstock’s Net Income is expected to reach $152 million by 2024

  • Net income at Shutterstock in 2021: $92 million, a 28% increase from $72 million in 2020.
  • The predicted net income for 2024 is expected to reach $152 million.

Shutterstock is projected to have 830,000 active subscribers by 2024

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Analyzing the composition of the audience can provide insights into a website’s market share among different groups of people.

  • Top 5 countries using Shutterstock: United States, Germany, United Kingdom, France, and Australia ( BuiltWith )
  • 52.71% of the audience is male, while 47.29% is female, with the largest group of visitors falling in the 25 – 34 age range on Shutterstock, based on SimilarWeb.
  • The audience of Shutterstock.com shows a strong interest in the categories of Computers, Electronics, Technology, Graphics, Multimedia, Web Design, and News.
  • In 2020, Shutterstock had 281,000 subscribers, which has since increased to 343,000 active subscribers.
  • By 2024, Shutterstock is expected to experience substantial growth in its subscriber base, reaching 830,000 active subscribers. This growth is projected to generate $489 million in revenue, averaging $427 per customer.

Shutterstock has 25 million users per month

  • Week after week, Shutterstock consistently records approximately 2 million searches for creative assets, showcasing its reputation as a primary resource for sourcing content. ( RushRadar )
  • Shutterstock.com’s top alternative, with a high similarity score, is dreamstime.com, indicating it’s a significant competitor.
  • The primary traffic source for Shutterstock.com is direct traffic, comprising 50.54% of desktop visits in the past month.
  • Organic search is the second-largest traffic source, contributing 33.53% of the total traffic.
  • The display channel is identified as the most underutilized traffic source for Shutterstock.com.

Social Media Engagement

  • Shutterstock.com receives a significant portion of its social media traffic from Pinterest, followed by YouTube and Facebook (desktop version).
  • Exploring engagement opportunities on Reddit could potentially unveil new avenues for connecting with audiences and expanding the platform’s reach.

Shutterstock Statistics Summary

As of the latest available data, Shutterstock boasts a vast repository of over 400 million images, with thousands added daily. The platform has a diverse contributor base, including photographers, graphic designers, and artists from around the world.

From a business perspective, Shutterstock has demonstrated robust financial performance. Its revenue, driven by the increasing demand for visual content in marketing and design, has shown consistent growth. The platform’s user-friendly interface, advanced search features, and licensing options make it a go-to resource for individuals and companies seeking visual assets for branding and marketing campaigns.

Shutterstock’s success can also be attributed to its embrace of new technologies, such as advanced search algorithms and machine learning, which enhance the user experience. The platform continually evolves to meet the changing needs of its creative community.

For a more detailed understanding, you can explore Shutterstock’s official reports and announcements directly on their website.

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