Category Archives: Branding
Pentagram partner, Paula Scher has just released her first online design class on Skillshare focused on designing flexible and adaptable brand identities. The trailer has some great nuggets of wisdom. Highly recommended to watch!
I was recently interviewed on the Shutterstock blog with the main question of “What is the best thing I’ve ever created?”. I answered with my ‘personal brand’ and explained how my vision and brand has evolved over time. You can read [..]
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ – Jef I. Richards.
We believe that these words make sense and are going to talk about marketing strategies that work well for most of the start-ups in our blog post. We’ve got only one killing argument why you should spend a few minutes of your valuable time to look through this article. Marketing without a thought out strategy is like walking blindfolded. You never know what is waiting for you as you step ahead. You might bang against the wall, stumble upon a border or tread upon a puddle.
Every start-up is like a firstborn for their parents. They can endlessly talk of how smart and gorgeous it is. However, the community as well as potential customers may or may not share developers’ enthusiasm about their application, brand, product or service. So, this is the right time for marketers to go on stage, but do this insensibly, trying to stay in the thickest shadow. Because the best marketing strategy is the one that does its job, but doesn’t gather the laurels. The best solution is to turn your marketing strategy into invisible being, ephemeral creature; otherwise it will cause nothing but irritation. The ultimate goal of any marketing strategy is to show a Hocus Pocus: to promote the product absolutely unobtrusively, in other words, to make customers think that your ideas were initially born in their heads.
Are you interested in learning such techniques? Maybe not all of them are brand new and revolutionary, but the keyword in this case is ‘always working’, which means time-tested and absolutely winning. So, let’s concentrate on the start-up marketing strategies tips and advice that are beneficial and completely safe to use for any out-of-the-box product promotion.
This article has been contributed by Andy. Some business owners overlook the importance of a brand. They think that because they don’t manufacture a unique, ground breaking product, they can’t be considered a “brand”. Any business out there can be [..]
There’s no doubt that Coca Cola knows how to connect with its customers – and there’s no better way to connect with your customers than through experiential marketing campaigns. Experiential marketing campaigns do what they say on the tin – especially [..]
This article has been contributed by Chris Garrett*. Branding has become a pivotal aspect of marketing, especially given the focus on personality that the digital age has heralded. Search engines prefer recognizable brands, consumers identify with corporations as if they’re [..]
Operating a brand via social media takes a lot of time and dedication. Your goal is to reach a lot of people while simultaneously putting a good face to your brand. You want to grow your business in multiple facets, [..]