Category Archives: Branding
Top 10 Fast Food, Luxury, Soft Drink & Retail Brands Compared
Posted on 13'11 Jul
I was approached by Dona Collins* to see if I would like an infographic design completed on the topic of my choice. After some consideration, I pointed her to Ogilvy’s ‘Top 100 Brandz‘ document and after some discussion we decided [..]
How to design a logo in 30 seconds
Posted on 29'11 Jun
An Atlanta-based brand, Malcolm Fontier, who produce “modern carryalls for work and travel” recently shared this video with me; it shows how they came to create their “double rectangle” logo within 30 seconds, poking a stick at the usually drawn [..]
‘Brand Perfect Tour’ & ‘Voices That Matter’ Design Conferences
Posted on 23'11 May
Design conferences are a great way to get motivated & stay ahead in this extremely fast moving industry. Today I wanted to share with you two great conferences and some exclusive discounts to them, as well as an opportunity to [..]
Establishing a Brand Identity
Posted on 19'11 May
This is a guest article contributed by Zac Kenni*. – Once the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the competition. It takes [..]
The New NBCUniversal Logo – Commentary from Landor Associates
Posted on 02'11 Feb
Rietje Gieskes, Associate Design Director at Landor Associates is here today to talk briefly about the new NBCUniversal rebranding. Enjoy. – Last Friday NBCUniversal debuted its new logo statement to the world. This rebrand, to those not following the story, [..]
Consumer Emotional Attachment to Brands and Logos
Posted on 09'10 Nov
This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part. Emotional attachment to a brand is more commonplace than you would think. In fact, this type [..]
2010 Brand New Conference Summary & Quotes
Posted on 06'10 Nov
On Friday November 5th, here in NYC, I attended the Brand New Conference, a superb “one day event focused on the development of corporate identity and brand identity projects”. The conference was brilliant. (Thanks Armin Vit and Bryony Gomez-Palacio for [..]